Google Search Video Tool

Do It Yourself Google Search Video Tool

Google is taking advantage of owning YouTube . . . They’ve created a really slick little Google Search video tool to emphasize all the intricacies of search that they offer –

  • web
  • images
  • blog search
  • maps
  • news
  • product search
  • books

Fabio, the new Old Spice Guy

Bye, bye Isaiah, hello Fabio

I was sorry to see Isaiah Mustafa go, but I like Fabio, so I checked out Old Spice’s new guy.

They’ve started a twitter promotion, somewhat short of tantalizing (there’s a hint)

Fabio, the new Old Spice Guy

Tacky Twitter Tools: How Big is your e-penis

1MM Twitter Applications

Twitter recently commented that they now have over 1,000,000 Twitter applications, and have put up a new Twitter Developer website to accommodate all those developers out there working feverishly to make new twitter applications.

I decided to investigate all of the twitter tools I could actually find, and that was 629. I didn’t do this research alone, I had to have help. And while 629 is a far cry from a million, it is a large number of tools to evaluate on your own to see if there are tools you could be using to grow your business.

Edward Burns, Nice Guy Johnny, powered by social media

My Hero: Edward Burns

He has a list of screen credits that is incredibly impressive, and he’s good lookin’. (You need to hear me say that with a Southern accent, it will mean more!) But the reason I want you to know about him in this moment is the way he has leveraged social media in his indy movie productions, and how very successful he’s been at it.

His new movie “Newlyweds” had a reported budget of only $9,000 which he tweeted was broken down into “5k for actors, 2k insurance, 2k food and drink. 9k in the can.”

He has a slick, sexy blog at http://www.edwardburns.net/

Edward Burns Website

Yeah, look closely. Built on WordPress. (just sayin’)

He posts to his Twitter @edward_burns (no college interns for him!), and has a Facebook page, that he uses to interact with fans.

And, of course, a YouTube Channel, edward burns films for the trailer and film information.

EVERYTHING I’ve told you you should be doing to promote your brand!

No more lectures; here’s the trailer from “Nice Guy Johnny” – it is funny, and touching. Watch the trailer; rent the flick from Netflix. And when you’re done, work on that social media campaign of yours!

Edward Burns is known for acting, but he writes, produces, directs

Edward Burns, a lesson in Social Media Promotion

In fact, his film credits are too many for me to list through the keyboard

Edward Burns Filmography

Social Media is bigger than Porn

This video shows the staggering numbers of activity on the internet in one form of ‘social media’ or another.

Part of the world’s most watched Social Media video series; “Social Media Revolution” by Erik Qualman. Based on #1 International Best Selling Book Socialnomics by Erik Qualman. This is a shorter version that includes new social media statistics for 2011.

If you aren’t in the social swim, what’s keeping you?

Twitter, YouTube, Facebook, with populations larger than countries, perhaps continents . . . Apparently it is irresistible.

Video as an SEO Tool

As Google shifts its emphasis to blended search results, SEO experts find it essential to offer more videos to complement text content.

A comScore study found that, in 2010, America spent 12% more time viewing videos online compared to the previous year.

And because video SEO is still a growing trend with not as much competition for search results as text pages, those looking to climb the search results ranks will do well to take advantage and get there faster.

Google is into Video

“Not only are video results increasingly common in Google’s search results, but your videos stand a much better chance than your text pages of being shown on the first results page,” says Nate Elliot of Forrester Research, which found that the likelihood of a video getting on the first page of Google is 53 times better than a text-centric webpage.

Get the Video Camera Rolling

Benjamin Wayne, CEO of video hosting provider Fliqz shares the 2 ways to get on top of search results pages:

  • uploading your video to YouTube, and
  • implementing video SEO techniques on your own website.

Search engines have no ability to look into the actual video content, but using video SEO techniques, he says, helps Google find your video, successfully index it, and display it when your targeted keywords are searched.

Start Uploading

Elliot shares a few more tips on how to go about using video content as an SEO tool:

  • Make sure your video file names feature your target keywords.
  • Host your video content on YouTube, then embed them onto your own website.
  • On YouTube, make the most of your videos’ titles, descriptions, and tags by including keywords.
  • On your website, make sure to embed videos onto relevant pages. Doing so will put each video in context and help Google and other search engines determine what it’s about.
  • Set up a video section and use video site maps to make your video content easier to find.

That’s Just the Beginning

Making the argument stronger for video in helping a website’s search engine optimization, Google is doing more to boost the viewer experience quality on YouTube. Just last week, Google announced that it has acquired Green Parrot Pictures, a digital video technology company, to improve the quality of uploaded YouTube videos. The technology developed from this endeavor will allow “sharpening the image, reducing visual noise and rendering a higher-quality, steadier video… while your video is simply being uploaded to the site,” says Jeremy Doig, Google’s director of video technology.

 

Sources:

http://mashable.com/2011/03/15/google-green-parrot-pictures/

http://techcrunch.com/2010/03/10/video-seo-top-google-search/

http://blogs.forrester.com/interactive_marketing/2009/01/the-easiest-way.html

http://www.marketingcharts.com/direct/online-video-gains-momentum-in-2010-16045/

Matt Cutts: Speed, internal links and CMS optimized and Social Media for SEO

If you were an in-house SEO of an advanced level, within a large corporation, what 3 things would you make sure you had included in your 2011 strategy?

Matt Cutts, of Google, includes Social Media as one of his big three.

Video Outtakes – funny stuff

From My YouTube Channel – TraciGregory

Client Showcase: My Reptile Guys

I have just begun working with some very cool people – they are known online as ‘MyReptileGuys.Com‘ and they bring lots of interesting animals to birthday parties and other get togethers in and around Atlanta.

We’re doing some very light stuff on their web page – really light: keyword density, that sort of thing.  The designer Art Casado is an artistic genius.  He didn’t need any help from me . . .  and we’re promoting their YouTube video – check it out:

They do parties, jungle, expedition and safari levels; they go to schools, camps, and people’s houses! In addition to having the coolest party ever, you can print your invitations on their website (in their jungle motif) and have a great time touching and holding all sorts of reptiles: Bearded Dragon, snakes, including a Burmese Python, a Red-footed Tortoise, a Plated Lizard, and (my favorite) a Giant Green Iguana.  Don’t take my word for it, watch the vid; visit their site!  MyReptileGuys.Com, and call them for your next party!