Lady GaGa and Tom Peters in the same post?  It seems like the perfect match to me.

I’ve just finished Tom Peter’s book, “Brand You” and if anyone has taken his advice and made it her mantra, it would be Lady GaGa, The Fame Monster.

Brand You, was originally published in 1999, and I’ll admit I may be behind in my reading.  But it is fresh and new to me, and still topical.  After all, aren’t each of us working to promote ourselves at whatever we do, or whatever we want to do?

If you know of Lady GaGa, you know she has created a persona that almost everyone recognizes, whether they care for her or not.

[pullquote]I’ve just discovered GaGa, too, in my usual, sideways, circuitous route . . .  I’ve seen photos of her outrageous costumes and heard of her latex clothes, which seem to be talked about a LOT more than her music.  I don’t have a taste for latex, and the red veil sort of put me off, so I didn’t pursue intimate knowledge of l’gaga.

Looking for something to watch on hulu, since I’ve seen everything netflix has to offer, I watched an episode of Glee and it happened to showcase the fame monster.  I immediately hit YouTube, and fell in love with this woman.

I like the songs, I like the video, I love the name, The Fame Monster.

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Tom Peters has written numerous books on self promotion, his latest being “The little BIG things; 163 Ways to Pursue Excellence.”

And,  they all are in the same voice. Be really, really good at what you do, and be really, really, really good at letting the world know you’re good.

Hence, the Fame Monster/Tom Peters connection.

In Web 2.0 parlance, this would mean that you

  • have developed a community
  • engage your audience
  • interact with your community

ALL the time.

and, as a “Fame Monster” you are actively engaged  in promoting yourself in some or all of these fame machines:

  • Your Blog
  • facebook
  • LinkedIn
  • YouTube
  • Article writing
  • email marketing
  • newsletters
  • free reports

If not, I hope you’ll become a regular here . . . sign up for the newsletter, get the reports, get the RSS Feed.  I want to help you in your quest to become a Fame Monster! And the best Brand You ever.

And for fun, heres l’gaga.  Bad Romance . . .  Reportedly the MOST watched YouTube Video of all time: Total Views: 238,152,814