Tacky Twitter Tools: How Big is your e-penis

1MM Twitter Applications

Twitter recently commented that they now have over 1,000,000 Twitter applications, and have put up a new Twitter Developer website to accommodate all those developers out there working feverishly to make new twitter applications.

I decided to investigate all of the twitter tools I could actually find, and that was 629. I didn’t do this research alone, I had to have help. And while 629 is a far cry from a million, it is a large number of tools to evaluate on your own to see if there are tools you could be using to grow your business.

Edward Burns, Nice Guy Johnny, powered by social media

My Hero: Edward Burns

He has a list of screen credits that is incredibly impressive, and he’s good lookin’. (You need to hear me say that with a Southern accent, it will mean more!) But the reason I want you to know about him in this moment is the way he has leveraged social media in his indy movie productions, and how very successful he’s been at it.

His new movie “Newlyweds” had a reported budget of only $9,000 which he tweeted was broken down into “5k for actors, 2k insurance, 2k food and drink. 9k in the can.”

He has a slick, sexy blog at http://www.edwardburns.net/

Edward Burns Website

Yeah, look closely. Built on WordPress. (just sayin’)

He posts to his Twitter @edward_burns (no college interns for him!), and has a Facebook page, that he uses to interact with fans.

And, of course, a YouTube Channel, edward burns films for the trailer and film information.

EVERYTHING I’ve told you you should be doing to promote your brand!

No more lectures; here’s the trailer from “Nice Guy Johnny” – it is funny, and touching. Watch the trailer; rent the flick from Netflix. And when you’re done, work on that social media campaign of yours!

Edward Burns is known for acting, but he writes, produces, directs

Edward Burns, a lesson in Social Media Promotion

In fact, his film credits are too many for me to list through the keyboard

Edward Burns Filmography

Google+ to Businesses: Not Yet

Google+ For Business PagesGoogle+ is preparing an exceptional ‘Business’ experience

Google doesn’t want brands making Google+ profiles, and says it will delete profiles that don’t belong to individuals. According to GoogleOestlien’s YouTube Channel a much more elaborate profile system for companies is due later in the year, and Google wants to avoid confusing users by allowing brands to register as consumers.

Google+ advertising chief Christian Oestlien

The business experience we are creating should far exceed the consumer profile in terms of its usefulness to businesses. We just ask for your patience while we build it.”

Other Google+ Posts you may enjoy:

Google+ vs. Facebook: Google+ winning the race

LinkedIn CEO forecasts Google+ can’t keep it up

Google+ to make celebrity verification easy

google+ to Delete Private Profiles July 31

Video as an SEO Tool

As Google shifts its emphasis to blended search results, SEO experts find it essential to offer more videos to complement text content.

A comScore study found that, in 2010, America spent 12% more time viewing videos online compared to the previous year.

And because video SEO is still a growing trend with not as much competition for search results as text pages, those looking to climb the search results ranks will do well to take advantage and get there faster.

Google is into Video

“Not only are video results increasingly common in Google’s search results, but your videos stand a much better chance than your text pages of being shown on the first results page,” says Nate Elliot of Forrester Research, which found that the likelihood of a video getting on the first page of Google is 53 times better than a text-centric webpage.

Get the Video Camera Rolling

Benjamin Wayne, CEO of video hosting provider Fliqz shares the 2 ways to get on top of search results pages:

  • uploading your video to YouTube, and
  • implementing video SEO techniques on your own website.

Search engines have no ability to look into the actual video content, but using video SEO techniques, he says, helps Google find your video, successfully index it, and display it when your targeted keywords are searched.

Start Uploading

Elliot shares a few more tips on how to go about using video content as an SEO tool:

  • Make sure your video file names feature your target keywords.
  • Host your video content on YouTube, then embed them onto your own website.
  • On YouTube, make the most of your videos’ titles, descriptions, and tags by including keywords.
  • On your website, make sure to embed videos onto relevant pages. Doing so will put each video in context and help Google and other search engines determine what it’s about.
  • Set up a video section and use video site maps to make your video content easier to find.

That’s Just the Beginning

Making the argument stronger for video in helping a website’s search engine optimization, Google is doing more to boost the viewer experience quality on YouTube. Just last week, Google announced that it has acquired Green Parrot Pictures, a digital video technology company, to improve the quality of uploaded YouTube videos. The technology developed from this endeavor will allow “sharpening the image, reducing visual noise and rendering a higher-quality, steadier video… while your video is simply being uploaded to the site,” says Jeremy Doig, Google’s director of video technology.







Great Buzz: Unicorn Sighting Reported In Don Valley

Looking for buzz, and don’t have any ideas how to make it happen for your favorite project?

The Ontario Science Center, promoting a new exhibit called “Mythic Creatures: Dragons, Unicorns, & Mermaids,” made a viral video hoax that is quite good from concept to execution.  They have it listed on their website as “Strange Encounters: Video Evidence or Hoax?”

According to Jeremy Scott in ReelSEO, the online marketer’s guide:

Creating a video that causes the viewer to wonder if what they’ve seen is real or fake is one of the most reliable paths to viral success. And though most everyone knew this one was a hoax from the beginning, the museum is still playing along and acting coy—they’ve issued warnings about what to do if you spot a unicorn in the wild—don’t use sudden movements or flash photography! And they have also voiced concerns about the safety of unicorns and humans should the creatures get too close to civilization and become frightened. Hilarious.

So, how does one generate true buzz?

When I found it, there had been more than 150,000 views on YouTube. He’s right: This little vid should be considered a great success.

Lesson to be learned? When you’re looking for buzz, you may be looking in all the wrong places! Or at least thinking in all the wrong places. I read somewhere (and forgive me, whoever said this first)

No more thinking outside the box. There is NO box.

Very Zen.  And it should be rule number one when you’re working on your next buzz campaign.

Internet 101: Flash vs. HTML

I continue to be amazed at the dollars people will throw at a website (especially a flash based website) with absolutely no idea what they’ve asked for and what they are getting. Or the disparity between the two.

Perhaps that is the reason those blog-in-a-box sites actually make money.  If you don’t know what you want, and really don’t know what you can get, those flash sites catch your eye (and hook your pocketbook) because they are such great eye candy.

And you think  “. . .  everyone who sees them will ooh, and ahh and want whatever it is I’ve got. . .”

Maybe they will.

Those people who see them.

And that’s the problem isn’t it?  Google doesn’t index movies.  The videos on YouTube and Vimeo are tagged with searchable information that will allow viewers to find you in the gazillion websites out there competing with you.

That gorgeous flash website you’ve got?  Does it have meta tags?  titles?  keywords? Text?  Spend the next ten minutes reading hard core SEO articles and then figure out how your site is ever going to have a visitor that didn’t type in (one letter at a time) your url.

Ain’t happening, baby.

And all that business you expect to get off the net?

Ditto, it ain’t happening either.

You like flash?  I love flash.  By all means use pieces of it.  But just like a site that is all text, no color, no pictures, no nothing, it isn’t going to get the job done for you.

But at least the text site that is boring will get indexed in the search engines; readers will be able to find it and actually visit.

. . . the flash site? Say it with me, it ain’t happening.

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