How to Twitter: tweet•ease: to successfully woo the twitterati

The Essential Guide to Shameless Success on Twitter

How to Twitter tweet-ease, the bookI’ll admit there were times when I thought I would never finish experimenting with Twitter and get this book written.  We’ve spent months researching all things Twitter and I tested, experimented and played with Twitter almost full time for a couple of months.

This is a collection of what I’ve found that works or doesn’t work.  What I like, and things I really don’t like.

Tacky Twitter Tools: How Big is your e-penis

1MM Twitter Applications

Twitter recently commented that they now have over 1,000,000 Twitter applications, and have put up a new Twitter Developer website to accommodate all those developers out there working feverishly to make new twitter applications.

I decided to investigate all of the twitter tools I could actually find, and that was 629. I didn’t do this research alone, I had to have help. And while 629 is a far cry from a million, it is a large number of tools to evaluate on your own to see if there are tools you could be using to grow your business.

How to Receive Tweets as Text

Text my Tweets

You see everyone else using their phones for Facebook and Twitter – So just how does one use Twitter in SMS text messaging?

Either through SMS messaging proper, or with a third party app for your specific phone you can receive Tweets via SMS from people you follow, and also to post updates to Twitter from your phone. These are some of the most frequently asked questions on Twitter about using Twitter on your cell phone or PDA.

  • How do I use Twitter on my phone?
  • Does it cost money?
  • Will my phone bill be charged?
  • What’s a Twitter “short code?”
  • Can I update Twitter from my Phone but not receive other people’s updates? And vice versa?
  • I’m getting a ton of updates. How can I get fewer?
  • Where can I check whose updates I’m getting to my phone, and whose I’m not getting? I don’t live in the US. How do I use Twitter on my phone?

All these Twitter questions and many, many more are answered in Twitter’s massive help files: Twitter Phone FAQ

50,000 Twitter Tools

Third Party Twitter Application Usage

In its early days, Twitter was only accessible through a personal computer with Internet access. But as its popularity grew and opened doors to third party developers, unofficial applications lent different dimensions and even improvements to an otherwise simple service. Experts may go as far as to say third party applications played an important role in boosting Twitter’s popularity over a short period of time.

50,000 Twitter applications

In November 2009, Sysomos sampled 5 million tweets gathered over the previous 5 months to find out the most popular Twitter clients. Collectively, third party twitter applications made up 53.21% of all tweets in that time period.  By the end of that year, the number of applications built around Twitter reached 50,000. In April 2010, that figure doubled to 100,000 around the time of their first developer conference.

KISS defined the need for stricter policies for third-party developers

It did not take long before Twitter developed its own suite of official applications to cater to various user segments, including mobile apps Twitter for Blackberry, iPhone, and Android. Meanwhile, Twitter seemed determined to fight off third-party developers for reasons such as Terms of Service violations. Security issues and keeping the service simple for users also became the hot topics behind Twitter’s stricter policies in allowing access to third-party developers.

Twitter’s API changes kill hundreds of apps

In March 2011, Twitter published changes to its application programming interface or API, that discourages software developers from creating clients that allow users to write, view, and respond to Tweets, while saying those existing clients should keep serving their users. Twitter stated that 90% of its users accessed the service through official apps. Shortly after the announcement, Sysomos conducted a study that found third party applications still brought in 42% of tweets to Twitter, based on a sample of 25 million tweets. These non-official apps include TweetDeck, Seesmic, Echofon, and HootSuite.

Apparently, TweetDeck Rocks

In this latest study, TweetDeck is still among the most popular, accounting for 5.5% of all tweets, although it is down from its 8.48% share in 2009. As TweetDeck accounts for 13.1% of all tweets from non-official clients, it is flanked by two other UberMedia owned apps, UberSocial (16.4%) and Echofon (9.2%).

In future posts, we’ll explore what these applications do, and whether or not we’d use them!


How Powerful are Your Tweets?

Say it in 140 characters

What can a status update or a tweet, all 140 characters or less, do to change a life? Looking at the day-to-day updates of your 500+ friends on Twitter, tweets are typically mundane in nature, with topics ranging from what you ate for breakfast to that latest movie you’re raving or ranting about. But in these times, when social media has just begun to reach audiences from all walks of life and bring people together for various reasons, a tweet with those few, carefully chosen words can really make an impact and change everything.

KFC Asked for Twittered Scholarship Applications

Take for instance the KFC Colonel’s Scholars program. With 2.5 million college scholarships granted every year in the United States, KFC needed to do something different to generate buzz around their 75-scholarship project. Together with PR firm Weber-Shandwick, KFC decided to award one $20,000 scholarship to the winner of a tweet contest. High school seniors took a shot at convincing KFC execs that they deserved the scholarship in just 140 characters (hash tag #KFCScholar required).

In just 2 weeks, the KFC Twitter account saw a 20% increase in followers. A story on USA Today announced the scholarship tweet campaign generated over a thousand media placements and media impressions in the tens of millions. That includes AP Wire stories, several stories on CNN Headline News, MSNBC, NBC, and The Weather Channel. Online, tweets generated during the 10-day entry period translated to over nine million social media impressions.

The $20,000 winning Tweet

Meanwhile, logging onto Twitter from Long Beach, California, seventeen year old high school senior Amanda Russell followed and tweeted, “Hey Colonel! Your scholarship’s the secret ingredient missing from my recipe for success! Got the grades, drive, just need cash!”

Just how powerful are your tweets? Amanda’s was powerful enough, besting 2,800 others and winning her the $20,000 college scholarship.

How to exploit Twitter; Sample of the best use of Twitter Info

Trying to figure out what to do with Twitter?  How to find your customer base?  Impress them, and not offend them?

Wheat Thins has a plan.  One of the best “tweetploitations” I’ve seen.  Watch:

Wheat Thins has other ads based on tweets, but this is by far my favorite.  If you’ve seen other companies really use twitter to compel brand awareness, tell us about it in the comments.

Is there too much Twitter?

You’ve heard me bitch about the noise that I find on twitter . . . the post Friend or Follow being an example of my efforts to clear noise on my twitter screen.

So in the hope of giving you more ways and means to sort through the twitter-chatter, here are some other Twitter tools to check out.


… helps put your blinders on to the Twitter-sphere while you monitor and chat about one topic.  You choose a hashtag and enter a TweetChat room.

I like the “put your blinders on to the Twitter-sphere” part, but a TweetChat room?

Twitterfall, a take on waterfall, I guess . . .

allows you to select a trending topic, which you can do via search, making lists of groups, and even drilling down to geolocation . . .

A tool I find really helpful for cyber stalkers who would prefer to roam the real earth, geolocation tags.

And after doing all this on Twitterfall, they say you can then login to your twitter account to view your timeline, mentions, and direct messages, subtly implying that their tool will get you mentions and direct messages . . . .


is a powerful Twitter Search Dashboard that allows you to search for up to 9 different topics, events, converstations, hashtags, phrases, people, groups, etc in real-time. As new tweets are created, they are automatically updated in the grid.

Talk about stalking ability . . . you do not need a twitter account to use TweetGrid.

It was designed to be a “drive-by” service, meaning that anyone can use it without needing to register or log-in first. Just open TweetGrid, choose a grid layout, and off you go! You will, however, need a twitter account to tweet from TweetGrid, but anyone can use it for searching twitter.

On the off chance that you may have wrongly presumed any of these are affiliate links, let me assure you they aren’t. And really, do you think they’d pay me for this kind of press? Somehow, I don’t think so.

Rock on, Kiddos

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