Free Blog Real Estate on the Net
There are lots of free places to enter the blog world – WordPress.Com will give you a free wordpress site, Blogger (Google) will give you free web real estate, and if you’re new to the habit, they are probably a good place to start.
Already Committed to a “blog of your own”?
If you’re sure you’re going to blog; you know you want to build a brand for yourself, or your company, I’d highly recommend you buy a domain, install wordpress and start with everything in place to gain traction with the search engines. I started off with Squarespace, which is a very sophisticated platform, but it cost me about $250 a year, and I didn’t have the controls I’d have liked. Moving an entire blog to a new domain AND a new platform (WordPress) turned out to be a real pain in the neck, and I know I lost some posts in the process.
- Buy a domain
- Get a hosting account (Hostgator has a good deal and an excellent WordPress installation process)
- Install WordPress
- Have Fun!
Having trouble deciding that you should have a blog?
I found some pretty compelling statistics and some really great quotes at Hubspot:
The bottom line is that blogging is like sex. !
You can’t fake it. You can’t fake passion. You can’t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both ! the blogger and their readers.”
Kevin Anderson, Freelance Journalist & Former Blogs Editor for The Guardian
More Pages Indexed
More Inbound Links
Way More Leads
“In God we trust, all others bring data.”
– Edward Deming
If that isn’t enough, get the entire 100 Awesome Marketing Stats, Charts, & Graphs [Data] from Hubspot.
I sent an excerpt of the Hubspot data to all my clients, present, former, and potential! to remind them how powerful blogs can be. I’m a huge proponent of blogging as a way to get attention – to develop your presence on the internet and help build your business.
As a Thesis developer, you all probably also know that I’m big on how a website looks, and functions, and it should be obvious that for your blog to work at bringing in readers, who convert to customers, your blog should be good looking, easy to read and easy to navigate. Blogs, by their very nature are candy for search engines, and posts get indexed quickly. I use Thesis for building blogs because it is so SEO powerful I feel that it really helps in that whole “If you Build it, Will they Come” question with which we all struggle!
If you’d like to see some evidence of the fact that they will come, I invite you to read the series I wrote, If you build it will they come? http://tracigregory.com/2010/10/06/if-you-build-it-will-they-come-part-1-of-3/ is the first of three posts, and it will lead you to the next two.