What is OnPage SEO: Search Engine Optimization

On Page SEO

Tons of keywords packed into a page may encourage a search engine to serve your site up as a search result, but if your page isn’t relevant to the reader, or even easy to read, what is the use of getting the traffic?  If they aren’t buying your product, or even staying long enough to get to know your brand you’ve accomplished nothing.

How to Blog and Why You Should Already Be in the Blogosphere

Free Blog Real Estate on the Net

There are lots of free places to enter the blog world – WordPress.Com will give you a free wordpress site, Blogger (Google) will give you free web real estate, and if you’re new to the habit, they are probably a good place to start.

Already Committed to a “blog of your own”?

If you’re sure you’re going to blog; you know you want to build a brand for yourself, or your company, I’d highly recommend you buy a domain, install wordpress and start with everything in place to gain traction with the search engines.  I started off with Squarespace, which is a very sophisticated platform, but it cost me about $250 a year, and I didn’t have the controls I’d have liked. Moving an entire blog to a new domain AND a new platform (WordPress) turned out to be a real pain in the neck, and I know I lost some posts in the process.

  • Buy a domain
  • Get a hosting account (Hostgator has a good deal and an excellent WordPress installation process)
  • Install WordPress
  • Have Fun!

Having trouble deciding that you should have a blog?

I found some pretty compelling statistics and some really great quotes at Hubspot:

The bottom line is that blogging is like sex. !

You can’t fake it. You can’t fake passion. You can’t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both ! the blogger and their readers.”

Kevin Anderson, Freelance Journalist & Former Blogs Editor for The Guardian

More Pages Indexed

More Inbound Links

Way More Leads

 

“In God we trust, all others bring data.”

– Edward Deming

If that isn’t enough, get the entire 100 Awesome Marketing Stats, Charts, & Graphs [Data] from Hubspot.

I sent an excerpt of the Hubspot data to all my clients, present, former, and potential! to remind them how powerful blogs can be.  I’m a huge proponent of blogging as a way to get attention – to develop your presence on the internet and help build your business.

As a Thesis developer, you all probably also know that I’m big on how a website looks, and functions, and it should be obvious that for your blog to work at bringing in readers, who convert to customers, your blog should be good looking, easy to read and easy to navigate. Blogs, by their very nature are candy for search engines, and posts get indexed quickly.  I use Thesis for building blogs because it is so SEO powerful I feel that it really helps in that whole “If you Build it, Will they Come” question with which we all struggle!

If you’d like to see some evidence of the fact that they will come, I invite you to read the series I wrote, If you build it will they come?  http://tracigregory.com/2010/10/06/if-you-build-it-will-they-come-part-1-of-3/ is the first of three posts, and it will lead you to the next two.

Has SEO evolved to handle the explosion of Social Media?

Michael D. Harris Jr asked on LinkedIn:

How has SEO evolved to handle the explosion of Social Media?

Are there any specific guidelines reagarding social media? Also, are there any Top Selling books that talk about the subject that I can recommend to colleagues and friends?

I don’t think SEO has evolved to handle Social Media, I think they are separate and distinct.

Search engines (Google particularly) LOVE blogs, twitter, and facebook. They get indexed almost immediately, which isn’t ever going to happen with a website even if you spend $10,000 a month on SEO. But while social media is “search friendly” it should never be market driven. IE, don’t use it to hawk your wares – you’ll just drive away the people you want to draw closer!

Social Media should have as its goal the forming of a community around you or your product, or in the case of Facebook, creating a space in an on-line community in which you can interact with the larger community.

Social Media is really only about making yourself (meaning you, your company, your product, etc.) known, taking care of clients’ needs, perhaps being humorous, and always, engaging. Giving, rather than getting.

We all presume that if we do Social Media well, we will be rewarded by the fact that if we are better known (and well-liked) eventually it will lead people to our doors and they will buy something.

I’ve found that it isn’t always so. You do really need to have something people want badly enough to buy no matter what you use (SEO, SMO – social media optimization, google adwords – whatever).

But there are those amazing success stories of people who have gotten book deals AND movies, not to mention reality tv shows because someone spotted a blog, or a funny twitter account. (Really, I know of two twitter accounts that are now on tv. Go figure.  Read From Twitter to Hollywood, another success story)

I write about getting traffic and touch on what to use and how in the series I’ve listed below in the web resources box – “If you Build it, Will they Come?”

 

 

And . . . this answer was chosen by Michael D. Harris Jr, President/ Publisher Ardynn PR, as the best answer submitted.

If you build it, will they come? 1 of 3


Perhaps, in the 90’s, when I first published (June 21, 1998, Laloba Press went live) it didn’t take much to be found in the search engines and to get traffic.  And to make money on the world-wide web.  (Our favorite fantasy!)

In those early years, I had a couple of gigs that went to really impressive numbers of hits in a hurry; Aerosmith.Mu being the highest trafficked website I’ve ever built (1,000,000 hits a week when I pulled it down – long story, different post; but I’ll tell you, those Aerosmith people didn’t buy a thing.  NO income from that site even with all that traffic. I did have great seats at concerts in Boston and Atlanta for years though.)

My GeorgiaMortgageMoney.Com website got a lot of attention, good traffic, and supported my family for about ten years.  At one time it got the attention of a mortgage lead generation website conglomerate who considered buying it for their use. (Great gig if you can get it, selling websites to the big guys.)

But back to my point, that whole “Field of Dreams” philosophy is a pipedream. Even in the nineties we had to do SEO, we had to get listed in those places that people looked, and we had to have something people were actually looking for.

The number of websites listed on Google grew from 26 million in 1998 to one trillion in 2008; now, in 2010, the number of pages estimated on the web is infinite* (and growing by the day).

For about a year I made good money –  $500 to $1000 bucks a month just selling for Match.com.  Don’t try this at home.  They changed their affiliate payout and my income went to zero.  I killed that site.  I should have revamped it for another personals site, but, honestly, I was sick of the whole personals thing.

The entire time GeorgiaMortgageMoney.Com was live (10 or 12 years) I made about a grand a month off one advertiser – a guy selling information on personal lines of credit.  He changed his payment plan too, so he’s not getting any press here.  It was my only ad – I was making money from the mortgage applications the site brought in, but that one ad paid all my expenses.

And there are authors who are pulling in $100K a year off their blogs.  But it isn’t like the money rolls in while they sleep.

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*The Official Google Blog, We Knew the Web was Big,  “The first Google index in 1998 already had 26 million pages, and by 2000 the Google index reached the one billion mark.”

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