Client Spotlight: Dr. Thomas Alexander

Dr. Thomas Alexander is in my client spotlight today . . . And I want to thank him for giving me a shot at being his social media manager. Tom came to me as a referral from AniciaB because he wanted to update his blog.

He has great information on health and well-being, but he wanted a better presentation and social media interaction with his patients and the world. He knew his blog could reach a lot of people and Anicia wanted to see that he did it right.

Harmonia Wellness then

His blog did need a lot of work.  In fact, I just started over with a new url, ThomasAlexanderMD.Com, and a whole new look using the thesis framework.

Anicia had designed his new business card, so that was the starting point for everything.  We tweaked the design of his blog together til it had the look he wanted and then set out to replicate that look in his newsletter and his Facebook page.

It wasn’t always easy.  Because I’m publishing a book called The Secret Art of RockStar Buzz, I used the phrase “blog like a Rock Star” a lot.  So with that in his head, and Anicia extolling the virtues of Facebook “Fan” Pages, one day he threw up his hands and said, “I don’t want to be a RockStar!  I don’t want to be a celebrity doctor.  I want to connect with people and help them.  His motto is:  Inspiring Excellent Health.

He totally meant what he said.

I had to rethink my strategy . . . blogging like a RockStar might not be the goal of everyone I wanted to work with.  It is a phrase I identify with, but everyone who knows me will describe me as, well, a little bit out there.

I’m not so artistic as to be missing an ear, but I do think creative types (me being on of them) aren’t just regular guys.  I wrote a post called “I don’t want to be a RockStar” in honor of Dr. Alexander, because he had valid points and I had to honestly re-evaluate my approach.

When we got past the vernacular, which was the real problem, we went back to work on his blog, his newsletter, and his Facebook page, all of which I’m proud.

We used mail chimp for his newsletter, it is free up to 3,000 mailings, it is slick, incorporates your social media and keeps track of mailings, deliveries, and click throughs, so Dr. Alexander knows how effective his email campaign is.

He is faithful to his commitment to send a weekly newsletter every Wednesday and his numbers are going up nicely.

He posts articles regularly at ThomasAlexanderMD.Com and I’m happy with the numbers of hits he’s getting with a brand new blog.

We’ve just published his Facebook page, so I’d ask all of you to look it over and click that like button! He may not want to be a celebrity doctor, but he does want to connect with as wide an audience as possible.

Twitter is next on our list.  I’m getting him on TweetAdder so that he can focus his followers, and focus on their needs.  His twitter is, so you can sign up to follow his tweets now.

Dr. Alexander takes questions in his comments section of the blog, through direct messages on twitter, and through the contact form on his site, so pick his brain.

I don’t want to be a Rock Star!

You’re kidding, right? You don’t want to be a Rock Star?

I had an interesting talk with a client, who gave me a whole new appreciation of English as we know it.

I don’t want to be a RockStar!  I don’t want ‘fans’ ~~ I’m not a celebrity, and I don’t want to be.

As I explained to my slightly testy guy, I realized that I’ve adopted a vernacular meaningful to me (and other people in my life) but not necessarily to the people I want as clients.

I told him that “Blogging Like a RockStar” doesn’t include sex, drugs or rock’n’roll.  It is a phrase I’ve adopted that means one blogs like a professional, blogs and gets ‘buzz’; blogs and creates ‘google-juice. I consider it just more Web 2.0 jargon, as is the “Fan Page” on Facebook.

Ironically, FaceBook, in naming its company pages ‘Fan Pages’ has furthered that impression of performance-related media – that of a celebrity, or  . . . RockStar and not  an ordinary (or extraordinary) business page .

They (FaceBook) needed to name them something, and that’s what they picked. It is unfortunate, because by design it is a methodology designed for businesses in order for them to grow and nurture their own community within Facebook. They’re moving away from that name, but it is what we’ve got, and millions of FB users know what it is and what to expect from it.

So, I bid you, Blog like a RockStar! and get those Fan Pages at Facebook!  Become a star in your own right, whether you’re rockin’ or not.

As always,

Rock On!

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