LinkedIn CEO forecasts Google+ can’t keep it up

Google+ For Business Pages10MM users in two weeks

And isn’t that every developer’s dream? Who better to make a big splash than Google? Who is he kidding? Google can’t keep it up? Sure they can.

LinkedIn CEO Jeff Weiner has gone on record that the Google+ network growth is unsustainable.

Social activity is a zero-sum game, and users simply don’t have the time to learn to operate and optimize a new social platform. Nobody has any free time. Unlike social platforms and TV, which can coexist, you don’t see people using Twitter while they’re using Facebook, or using Facebook while they’re using LinkedIn.”

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Business from Facebook: Funeral Homes

Facebook Business from Funeral HomesDeath & Taxes? Well, death anyway, has come to Facebook in Funeral Home business

64% of funeral homes who responded to a survey by Expressing Sympathy Advisory Council said they’d gotten business through contact on their Facebook pages.

The ESAC also published that

  • 67% of responding funeral homes have used social networking services
  • 44% said Facebook had the greatest impact on their businesses
  • 13% attributed business to YouTube (horrors!) and LinkedIn
  • 3% gave credit to Twitter and Myspace

Anthony Kaniuk, ESAC member & associate publisher at Kates-Boylston Publications

More and more funeral homes are recognizing the importance of building an online presence for themselves. When you lose a loved one, you are at your most vulnerable, and many people are using the Internet (Facebook) to research their options. It absolutely makes sense for funeral directors to get online and let people know they are there for them.

Would you research Facebook or YouTube to plan a funeral?

Has SEO evolved to handle the explosion of Social Media?

Michael D. Harris Jr asked on LinkedIn:

How has SEO evolved to handle the explosion of Social Media?

Are there any specific guidelines reagarding social media? Also, are there any Top Selling books that talk about the subject that I can recommend to colleagues and friends?

I don’t think SEO has evolved to handle Social Media, I think they are separate and distinct.

Search engines (Google particularly) LOVE blogs, twitter, and facebook. They get indexed almost immediately, which isn’t ever going to happen with a website even if you spend $10,000 a month on SEO. But while social media is “search friendly” it should never be market driven. IE, don’t use it to hawk your wares – you’ll just drive away the people you want to draw closer!

Social Media should have as its goal the forming of a community around you or your product, or in the case of Facebook, creating a space in an on-line community in which you can interact with the larger community.

Social Media is really only about making yourself (meaning you, your company, your product, etc.) known, taking care of clients’ needs, perhaps being humorous, and always, engaging. Giving, rather than getting.

We all presume that if we do Social Media well, we will be rewarded by the fact that if we are better known (and well-liked) eventually it will lead people to our doors and they will buy something.

I’ve found that it isn’t always so. You do really need to have something people want badly enough to buy no matter what you use (SEO, SMO – social media optimization, google adwords – whatever).

But there are those amazing success stories of people who have gotten book deals AND movies, not to mention reality tv shows because someone spotted a blog, or a funny twitter account. (Really, I know of two twitter accounts that are now on tv. Go figure.  Read From Twitter to Hollywood, another success story)

I write about getting traffic and touch on what to use and how in the series I’ve listed below in the web resources box – “If you Build it, Will they Come?”

 

 

And . . . this answer was chosen by Michael D. Harris Jr, President/ Publisher Ardynn PR, as the best answer submitted.