How to Blog and Why You Should Already Be in the Blogosphere

Free Blog Real Estate on the Net

There are lots of free places to enter the blog world – WordPress.Com will give you a free wordpress site, Blogger (Google) will give you free web real estate, and if you’re new to the habit, they are probably a good place to start.

Already Committed to a “blog of your own”?

If you’re sure you’re going to blog; you know you want to build a brand for yourself, or your company, I’d highly recommend you buy a domain, install wordpress and start with everything in place to gain traction with the search engines.  I started off with Squarespace, which is a very sophisticated platform, but it cost me about $250 a year, and I didn’t have the controls I’d have liked. Moving an entire blog to a new domain AND a new platform (WordPress) turned out to be a real pain in the neck, and I know I lost some posts in the process.

  • Buy a domain
  • Get a hosting account (Hostgator has a good deal and an excellent WordPress installation process)
  • Install WordPress
  • Have Fun!

Having trouble deciding that you should have a blog?

I found some pretty compelling statistics and some really great quotes at Hubspot:

The bottom line is that blogging is like sex. !

You can’t fake it. You can’t fake passion. You can’t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both ! the blogger and their readers.”

Kevin Anderson, Freelance Journalist & Former Blogs Editor for The Guardian

More Pages Indexed

More Inbound Links

Way More Leads

 

“In God we trust, all others bring data.”

– Edward Deming

If that isn’t enough, get the entire 100 Awesome Marketing Stats, Charts, & Graphs [Data] from Hubspot.

I sent an excerpt of the Hubspot data to all my clients, present, former, and potential! to remind them how powerful blogs can be.  I’m a huge proponent of blogging as a way to get attention – to develop your presence on the internet and help build your business.

As a Thesis developer, you all probably also know that I’m big on how a website looks, and functions, and it should be obvious that for your blog to work at bringing in readers, who convert to customers, your blog should be good looking, easy to read and easy to navigate. Blogs, by their very nature are candy for search engines, and posts get indexed quickly.  I use Thesis for building blogs because it is so SEO powerful I feel that it really helps in that whole “If you Build it, Will they Come” question with which we all struggle!

If you’d like to see some evidence of the fact that they will come, I invite you to read the series I wrote, If you build it will they come?  http://tracigregory.com/2010/10/06/if-you-build-it-will-they-come-part-1-of-3/ is the first of three posts, and it will lead you to the next two.

The Science of Twitter Timing: Tweet More

Tweet MORE?

In a webinar presented by Hubspot, I heard the most amazing advice . . . Tweet More. You can tweet up to 22 times a day and not get obnoxious (and unfollowed).

They do recommend that you NOT post 22 times in a row a link to your own website, but posting frequently, to your own content and to other people’s content, Tweet More. And pay attention to when you are retweeted.

Blog MORE?

This one is tough for me, because I like to ‘pretty up’ my posts with images and headlines, and I do these myself, they aren’t outsourced.  So blog more, up to four times a day(!) is a challenge.  But one that I’m going to take on.  If four posts a day can increase my readers, why would I not?

Days and Times to Blog, FB and email

  • Specific advice on email frequency and unsubscribe occurrence;
  • When to post to Facebook for likes;
  • When to post on your blog for sharing.

Listen to the entire webinar here.

New Twitter Tools I Like

Interesting Tool I found, TweetWhen tells YOU the times of day that you get the most retweets. Just so you know if you’re going for a viral effect, and we are, aren’t we?

Twitter Signature Tool

Additionally, I found a site TwtIMG.Com – that creates a signature you can use in forums, emails, etc., that includes your latest tweet, photo and of course, you should include a link to your twitter.  For some reason, it doesn’t . . .

TwitIMG