Social Media Bottom Line: What do you get, and what does it cost?

Since we’re fast approaching 2011 and everyone looks at what they did this year and what they are going to do next year (and what it is all going to cost in time and money) we thought we’d do this piece on decision making for your social media brand.

There are multiple considerations; if you are looking to establish a social media plan, you could start here:

What are you trying to do?

  • Generate sales leads?
  • Promote your brand?
  • Get “into” social media?  Pointless, really, without an end result in mind.

How are you going to make this happen?

  • Who is going to do the work? Are you willing to do it yourself?  Assign it to an employee?
  • College Intern?  Bad Idea . . . really bad idea.
  • How long are you going to actively promote your social media campaign before you go to simply maintaining?
  • Longer is more costly, but what effect are you going to have on your goals if you throw money at your project for 30 days? None. And you’ll have that negative effect on your pocketbook.

We’ve learned that social media is beneficial in a cumulative fashion.

You aren’t really going to get hella results if you work on Facebook and Twitter for 30 days and then throw in the towel. Save your money if that’s your plan.

These are the services we offer, and typical pricing:

P/Mo or P/Un
Design a blog and launch, outsourced $1,000-$12,000
avg $3K to $5K
Design a blog and launch, some outsourcing $1,000-$8,000
avg $2K to $3.5K
Redesign an existing blog (3-6 mos) $1,000-$5,000
avg $2K to $4K
Create & introduce a new Twitter presence, outsourced $1,000-$7,500
avg $2K to $4K
Create and introduce a new Twitter presence, & provide ongoing training for company $1,000-$6,000
avg $1K to $3K
Re wicker an existing existing Twitter presence (3-6 mos) $1,000-$4,000
avg $1K to $2.5K
Limited coaching to improve Twitter success $1,000-$4,000
avg $1K to $2.5K
Design a Facebook Page and deploy, from the ground-up, outsourced including interaction with readers $2,000-$9,000
avg $2.5K to $5K
Design a Facebook Page and deploy, with limited training on interaction (3-6 mos) $2,000-$7,500
avg $2K to $4K
Design specific Social Media Strategy; outsource all content creation through all channels (min of 2, probability of 4 or less) $3,000-$20,000
avg $4K to $7K
Design of specific Social Media Strategy; outsource limited content creation; may include in house training (4-12 mos) $3,000-$15,000
avg $3K to $6K
Simple review of current Social Media Strategy with recommendations on how and where to improve your recognition $2,000-$10,000
avg $2K to $5K
Social Media Consulting Specific Topics $50-$500/Hr
avg $75 to $200

If these Consulting Fees make you a little weak in the knees, consider the preparation made before you see them or a proposal. Research about your company and what you are doing, perhaps research into your competitors and what they are doing.

For your eight hour consult, I could realistically have up to 40 hours invested at the end of the day. And that doesn’t include travel time, whether it is across town, or across the country.

Keep these in mind as you review your needs and your budget. If you’d like my assistance for your social media campaign, please email me for a custom quote.

How to set your Facebook Page Landing Tab

Dasha Bushmakin, a connection from LinkedIn, asked for an assist on changing the landing page on Facebook.  I’m presuming here we’re talking about the Facebook Page landing tabs, and I’ve made some screenshots to show how it is done, because unless you’re reading books on Facebook Pages, it isn’t that easy to find.  Her question is:

New Facebook Layout and Landing Pages

Has anyone had any experience with changing the landing page with the new FB layout? Any advice would be greatly appreciated:)

Starting with “Pages You Admin”

click on the page you want to set, look just under the status line (where you can  post status updates, Add Photos, Add a Link, or a Video)  You’ll see on the far right a link to “Options”.

If you click “Options” you’ll see “Settings” revealed.

And if you then click “Settings” you’ll see a whole world of choices (well, new choices you might not have  known you had) as seen in the screenshot below:

Use this to get your “Like” button pushed by new visitors:

I have mine set on the tab I’ve named “Welcome” because I want everyone who comes to my Facebook Page to see the request for them to “Like” my page.

After they have liked my page, they’ll see a sort of mini-pitch of the work I do, and then they can choose from any of the tabs to move around and see what else is there.

We’ve decided to make this an ongoing project – answering LinkedIn Questions,

or questions entered in the comments section. Sometimes a picture is worth a thousand words, and it isn’t always possible to post them in original forums.

If you have questions about this, or any other Facebook Admin issue, do post them here, and we’ll respond as quickly as we can.

Top Ten YouTube Videos for 2010: the Power of YouTube

Don’t Underestimate the Power of YouTube

TNW covers the top ten YouTube Videos for 2010 very well.  The two that interested me are

  • “The Bed Intruder Song” (#1) — revenue from this video eventually made enough money for Antoine Dodson to buy a new house for his family.
  • And my personal favorite is “The Man Your Man Could Smell Like” (#5) which I understand helped increase sales of Old Spice products by 107%!

Mia Quagliarello, YouTube Community Manager had this to say about the impact of YouTube:

The most-watched YouTube videos of 2010 reflect the people, places and events that captured our attention and imagination throughout the year. YouTube has become the world’s town square – a place where culture is created and shared. It’s a sign of YouTube’s growing importance as a platform for content creation that six of the top 10 most-watched videos globally were made-for-YouTube originals.”  (italics mine)

Here is the Number 1 YouTube for 2010: Auto-Tune the News: BED INTRUDER SONG!!!, 52,517,716 Views as of 12/18/10:

This video was produced by YouTube partner Auto-Tune the News. Inspired by a local news segment, this song featured an ‘auto-tuned’ version of Alabama man Antoine Dodson, which entered the music charts, and generated substantial revenue for Dodson and his producers.

Sex Sells

Important in my list because it’s been reported that these sexy guy videos helped Old Spice up its sales by 107%.  And you have to admit, even though the stuff he does is silly, he’s a sexy guy.  25,699,279 Views as of 12/18/10.

What are you going to YouTube?

If you have a brand, I hope you have a YouTube Channel – There are dozens of ways to promote your YouTube, look for a blurb on that specifically, in the near future.

And you may not be aware that since Google bought YouTube, they give heavy value in search results to sites that host YouTube videos as a way to promote their own brand.

Shameless Self Promotion

Yeah, baby, shameless self promotion isn’t just for you and me . . . Google does it with YouTube, Facebook does it with “Places” . . . after all, this is the internet.  Exploitation of cyber resources at its very best (and worst).  But, you can leverage Google’s desire to promote YouTube to get your site a higher ranking because you have YouTube Videos. You do, don’t you?

Facebook People

I use Facebook on a limited basis for my personal life.  I enjoy seeing what other people have to say (some of the time) and try to remember that all these people wanted other people looking at their lives, or they wouldn’t post it on Facebook.  Meaning I’m not a voyeur, even if this stuff makes me feel like one.

There is a larger difference in me and them that is illuminated by the lunch I had with my 23 year-old-daughter (the one on the dean’s list at GSU).

I made a salad with spring greens and grilled salmon.  I added a balsamic vinaigrette. She added croutons, raisins, pecans and a fresh peach before the balsamic.

I put a fork in my salad, and she opened up her MAC, pointed the screen at her plate, and posted a picture on Facebook.



There’s a scene in the movie Hostage where intruders in a home invasion trigger the alarm.  One of the intruders, looking at the windows being covered and bars going across the doors, remarks disparagingly, “fucking rich people.”  These are people he doesn’t understand.  Will never understand.

Bruce Willis, the cop who will save the day, watches the same security activity from the outside and murmurs (equally disparaging, because he doesn’t get them either),   “fucking rich people.”

Perhaps you get my drift.

Track your social influence

This is a fun site, and we all need more cool ways to waste time on the net, yes? Oh, yeah.

So the Influence Project lets you establish a baseline and then spread your influence, and they will keep up with your level of success.   They have a slick interface, you can sign on with Facebook and track your influence . . . First thing I’ve seen on facebook in a long, long time that I really, really like . . .

Tom Peters and Lady Gaga?

Lady GaGa and Tom Peters in the same post?  It seems like the perfect match to me.

I’ve just finished Tom Peter’s book, “Brand You” and if anyone has taken his advice and made it her mantra, it would be Lady GaGa, The Fame Monster.

Brand You, was originally published in 1999, and I’ll admit I may be behind in my reading.  But it is fresh and new to me, and still topical.  After all, aren’t each of us working to promote ourselves at whatever we do, or whatever we want to do?

If you know of Lady GaGa, you know she has created a persona that almost everyone recognizes, whether they care for her or not.

[pullquote]I’ve just discovered GaGa, too, in my usual, sideways, circuitous route . . .  I’ve seen photos of her outrageous costumes and heard of her latex clothes, which seem to be talked about a LOT more than her music.  I don’t have a taste for latex, and the red veil sort of put me off, so I didn’t pursue intimate knowledge of l’gaga.

Looking for something to watch on hulu, since I’ve seen everything netflix has to offer, I watched an episode of Glee and it happened to showcase the fame monster.  I immediately hit YouTube, and fell in love with this woman.

I like the songs, I like the video, I love the name, The Fame Monster.


Tom Peters has written numerous books on self promotion, his latest being “The little BIG things; 163 Ways to Pursue Excellence.”

And,  they all are in the same voice. Be really, really good at what you do, and be really, really, really good at letting the world know you’re good.

Hence, the Fame Monster/Tom Peters connection.

In Web 2.0 parlance, this would mean that you

  • have developed a community
  • engage your audience
  • interact with your community

ALL the time.

and, as a “Fame Monster” you are actively engaged  in promoting yourself in some or all of these fame machines:

  • Your Blog
  • facebook
  • LinkedIn
  • YouTube
  • Article writing
  • email marketing
  • newsletters
  • free reports

If not, I hope you’ll become a regular here . . . sign up for the newsletter, get the reports, get the RSS Feed.  I want to help you in your quest to become a Fame Monster! And the best Brand You ever.

And for fun, heres l’gaga.  Bad Romance . . .  Reportedly the MOST watched YouTube Video of all time: Total Views: 238,152,814

I don’t want to be a Rock Star!

You’re kidding, right? You don’t want to be a Rock Star?

I had an interesting talk with a client, who gave me a whole new appreciation of English as we know it.

I don’t want to be a RockStar!  I don’t want ‘fans’ ~~ I’m not a celebrity, and I don’t want to be.

As I explained to my slightly testy guy, I realized that I’ve adopted a vernacular meaningful to me (and other people in my life) but not necessarily to the people I want as clients.

I told him that “Blogging Like a RockStar” doesn’t include sex, drugs or rock’n’roll.  It is a phrase I’ve adopted that means one blogs like a professional, blogs and gets ‘buzz’; blogs and creates ‘google-juice. I consider it just more Web 2.0 jargon, as is the “Fan Page” on Facebook.

Ironically, FaceBook, in naming its company pages ‘Fan Pages’ has furthered that impression of performance-related media – that of a celebrity, or  . . . RockStar and not  an ordinary (or extraordinary) business page .

They (FaceBook) needed to name them something, and that’s what they picked. It is unfortunate, because by design it is a methodology designed for businesses in order for them to grow and nurture their own community within Facebook. They’re moving away from that name, but it is what we’ve got, and millions of FB users know what it is and what to expect from it.

So, I bid you, Blog like a RockStar! and get those Fan Pages at Facebook!  Become a star in your own right, whether you’re rockin’ or not.

As always,

Rock On!

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