Since we’re fast approaching 2011 and everyone looks at what they did this year and what they are going to do next year (and what it is all going to cost in time and money) we thought we’d do this piece on decision making for your social media brand.
There are multiple considerations; if you are looking to establish a social media plan, you could start here:
What are you trying to do?
- Generate sales leads?
- Promote your brand?
- Get “into” social media? Pointless, really, without an end result in mind.
How are you going to make this happen?
- Who is going to do the work? Are you willing to do it yourself? Assign it to an employee?
- College Intern? Bad Idea . . . really bad idea.
- How long are you going to actively promote your social media campaign before you go to simply maintaining?
- Longer is more costly, but what effect are you going to have on your goals if you throw money at your project for 30 days? None. And you’ll have that negative effect on your pocketbook.
We’ve learned that social media is beneficial in a cumulative fashion.
You aren’t really going to get hella results if you work on Facebook and Twitter for 30 days and then throw in the towel. Save your money if that’s your plan.
These are the services we offer, and typical pricing:
| P/Mo or P/Un | ||
| Design a blog and launch, outsourced | $1,000-$12,000 | |
| avg $3K to $5K | ||
| Design a blog and launch, some outsourcing | $1,000-$8,000 | |
| avg $2K to $3.5K | ||
| Redesign an existing blog (3-6 mos) | $1,000-$5,000 | |
| avg $2K to $4K | ||
| Create & introduce a new Twitter presence, outsourced | $1,000-$7,500 | |
| avg $2K to $4K | ||
| Create and introduce a new Twitter presence, & provide ongoing training for company | $1,000-$6,000 | |
| avg $1K to $3K | ||
| Re wicker an existing existing Twitter presence (3-6 mos) | $1,000-$4,000 | |
| avg $1K to $2.5K | ||
| Limited coaching to improve Twitter success | $1,000-$4,000 | |
| avg $1K to $2.5K | ||
| Design a Facebook Page and deploy, from the ground-up, outsourced including interaction with readers | $2,000-$9,000 | |
| avg $2.5K to $5K | ||
| Design a Facebook Page and deploy, with limited training on interaction (3-6 mos) | $2,000-$7,500 | |
| avg $2K to $4K | ||
| Design specific Social Media Strategy; outsource all content creation through all channels (min of 2, probability of 4 or less) | $3,000-$20,000 | |
| avg $4K to $7K | ||
| Design of specific Social Media Strategy; outsource limited content creation; may include in house training (4-12 mos) | $3,000-$15,000 | |
| avg $3K to $6K | ||
| Simple review of current Social Media Strategy with recommendations on how and where to improve your recognition | $2,000-$10,000 | |
| avg $2K to $5K | ||
| Social Media Consulting Specific Topics | $50-$500/Hr | |
| avg $75 to $200 |
If these Consulting Fees make you a little weak in the knees, consider the preparation made before you see them or a proposal. Research about your company and what you are doing, perhaps research into your competitors and what they are doing.
For your eight hour consult, I could realistically have up to 40 hours invested at the end of the day. And that doesn’t include travel time, whether it is across town, or across the country.
Keep these in mind as you review your needs and your budget. If you’d like my assistance for your social media campaign, please email me for a custom quote.
Social Media PR Machine
This is a fun site, and we all need more cool ways to waste time on the net, yes? Oh, yeah.
