From the pubs I read every day:
Bits and pieces from around the web; social media, social activity, marketing tools
Facebook has added a Facebook subscribe button that allows you to get the feed of anyone you want, without the ‘friend’ attribution. (Don’t Google+ Circles allow that already? Of course.)
Lets look at two things: Why Facebook even has free pages, and What Facebook people do with them.
If you haven’t read The Facebook Effect, by David Kirkpatrick, and you are doing business on Facebook, I recommend you read it, just to understand the philosophy you have embraced. If you don’t have a copy handy, I’m going to quote a paragraph or two to get your attention. The boy billionaire did not get where he is today giving away goodies. Not really. He has been generating income for some time, and his investors (in the hundreds of millions of dollars) are interested in income too.
I’m going to commit Facebook heresy here and opine that the only people making money on Facebook (or off Facebook, if you want to take a more jaded view) are
I have a lot of clients who want to be on Facebook, because they see Facebook statistics like this:
And they want to be in front of those 500,000,000 Facebook users.
What they don’t understand is that those 500,000,000 users have posts that are getting ahead of the message my clients are putting out! Facebook is designed to be a moving, roiling, living thing, where updates are instant and whatever was posted five minutes ago has scrolled off-screen. And if that weren’t enough, the Facebook gods have adjusted the display algorithms so that custom Facebook page messages are at the bottom of the heap. Literally.
You’ve really got to have something to compete with 30,000,000,000 other posts. Whattya got??
And, half the users on Facebook are on mobile devices:
You’re kidding yourself if you think these people are reading your posts. They are POSTING to their facebook profiles, uploading photos and responding to messages they get from people the Facebook gods have deigned to place in their stream. Comments on their posts, direct messages, when their posts are liked . . . IF they have that notification set up. In reality, they may only be Posting to Facebook, not reading it.
No Way. I’m going to suggest that you use Facebook for what it is and leverage the strength of all those numbers up there to your advantage by making some changes to your website.
I’m talking about OpenGraph and the like button technology that Facebook introduced with Social Plugins. You can add these to websites, WordPress Blogs, even .mobi sites. And they will bring you traffic.
Next up: Facebook to Page Creators: If You Can’t Run with the Big Dogs, Stay on the Porch!
It may or may not have occurred to you to add the @Anywhere application to your website or WordPress Blog.
At first blush, the idea of having your own tweet box from which people may ‘tweet’ doesn’t make sense. Only if you have some incredible content that they want to tweet immediately, would there be a reason for it, and then, lets be realistic, there are all those tweet-this applications that don’t take up nearly so much room in your real estate!
Twitter describes adding @Anywhere as adding “open, engaging interactions providing a new layer of value for visitors without sending them to Twitter.com.”
I don’t see going to Twitter.com as being that difficult, and as I said before there are “tweet this” tools all over the net the size of the little guy to your right. So, what else has it got apart from the tweet box?
There are a couple of linking tricks that come with @Anywhere, and my favorite is the hover box that you get with every twitter address you include in your text. Check them out (Mouse over them)
So there you have it. The Twitter Connect is an obvious rival to Facebook Connect, and really, I don’t care how I log in to some things, if I just don’t have to create ANOTHER log-in to keep up with. Twitter, Facebook, really, one is as good as the other, as long as the place I’m signing in to doesn’t require access to either my Facebook or Twitter account. Then, more than likely, I’m going to just close that window and not explore their site.
I have to admit, I think this Hovercards thing they have going on is sexy. Try the live ones up above (I always wanted Alec Baldwin on my blog . . . ) The one below is a screenshot.
Tweet Box The Tweet box provides a way for users to Tweet directly from your website. To add it we must first review the different configuration options:
counter– displays a character counter. Default is true.
height– height of the Tweet box. Default is 133px.
width– weight of the Tweet box. Default is 515px.
label– title of the Tweet box. Default is “What’s Happening?”.
defaultContent– pre-populated tweet content.
Next up: quick steps to add just Twitter @Anywhere hovercards.