Bits and pieces from around the web; social media, social activity, marketing tools

Daily Digest 1.27.12

From the pubs I read every day:

A Site to Help Soothe the Sting of Break Ups

We help people find out why their relationship ended. http://wotwentwrong.com/ <> #RUKiddinMe?

WSJ Social On Facebook

I’m not so sure about the Wall Street Journal going social on Facebook . . . Really, if you read the WSJ, you know where to get it, you know how to get it.  It is sort of offputting for me that the Wall Street Journal is developing a Facebook page of articles that are chosen by facebook users who like articles . . . WSJ Social

Facebook Subscribe Button: Can you say Google+ Circles?

Facebook SubscribeFacebook has added a Facebook subscribe button that allows you to get the feed of anyone you want, without the ‘friend’ attribution. (Don’t Google+ Circles allow that already?  Of course.)

Google+ vs. Facebook: Google+ winning the race

Google+ For Business PagesFacebook users say it leaves a  lot to be desired

According to the 2011 American Customer Satisfaction Index, Facebook is the least beloved of the major social networks,. Only two-thirds of users said they are happy with Facebook, giving the network the lowest rating in its category.

Analyst Scott Ellison

Social is deceivingly fluid and Google+ is proving that.”

Entrepreneurs want Word of Mouth, Not Social Proof

Word of Mouth Recommendations Stronger

I read today in an  article by Emily Maltby (WSJ) that entrepreneurs are more interested in word of mouth referrals than the social proof offered by Twitter, Facebook, and LinkedIn.

Small-business insurer Hiscox Insurance Company Inc. hired Opinium Research LLP to conduct online interviews in May of 2011. They polled 304 U.S. business owners & managers of companies with less than 250 employees. The results were surprising to me:

  • 4% use social media as a marketing tool
  • 50% want word-of-mouth recommendations (this wasn’t surprising)
  • 28% have a company Facebook page
  • 18% have a company LinkedIn page or group
  • 8% have a company blog
  • 6% have a YouTube or video-streaming channel
  • 2% have a company Twitter feed

the companies who  are using social media are using it to increase brand awareness and generate sales

Ms. Maltby noted

The Hiscox study supports other research showing that the majority of owners haven’t found social media to be a vital part of their businesses.”

Other related small business posts: Is Google Place Page beneficial for local business promotion? and How to Set Your Facebook Landing Tab

google+ to Delete Private Profiles July 31

Google+ For Business PagesIf you keep your google+ profile private, Google will delete it after July 31, 2011.

Interesting info in the help section of Google+: there will be no private Google+ profile.

Google+ help

The purpose of Google Profiles is to enable you to manage your online identity. Today, nearly all Google Profiles are public. We believe that using Google Profiles to help people find and connect with you online is how the product is best used. Private profiles don’t allow this, so we have decided to require all profiles to be public.

Keep in mind that your full name and gender are the only required information that will be displayed on your profile; you’ll be able to edit or remove any other information that you don’t want to share.

If you currently have a private profile but you do not wish to make your profile public, you can delete your profile. Or, you can simply do nothing. All private profiles will be deleted after July 31, 2011.”

Moral of the Story?

Skulk on Facebook . . . Google+ is going to put you out there.

Other Google+ Posts you may enjoy:

Google+ vs. Facebook: Google+ winning the race

LinkedIn CEO forecasts Google+ can’t keep it up

Google+ to make celebrity verification easy

google+ to Delete Private Profiles July 31

Business from Facebook: Funeral Homes

Facebook Business from Funeral HomesDeath & Taxes? Well, death anyway, has come to Facebook in Funeral Home business

64% of funeral homes who responded to a survey by Expressing Sympathy Advisory Council said they’d gotten business through contact on their Facebook pages.

The ESAC also published that

  • 67% of responding funeral homes have used social networking services
  • 44% said Facebook had the greatest impact on their businesses
  • 13% attributed business to YouTube (horrors!) and LinkedIn
  • 3% gave credit to Twitter and Myspace

Anthony Kaniuk, ESAC member & associate publisher at Kates-Boylston Publications

More and more funeral homes are recognizing the importance of building an online presence for themselves. When you lose a loved one, you are at your most vulnerable, and many people are using the Internet (Facebook) to research their options. It absolutely makes sense for funeral directors to get online and let people know they are there for them.

Would you research Facebook or YouTube to plan a funeral?

How to: Traffic from Facebook, part 1 of 2

Continuing in my heretical vein

Lets look at two things: Why Facebook even has free pages, and What Facebook people do with them.

Why Facebook has free pages for businesses

If you haven’t read The Facebook Effect, by David Kirkpatrick, and you are doing business on Facebook, I recommend you read it, just to understand the philosophy you have embraced.  If you don’t have a copy handy, I’m going to quote a paragraph or two to get your attention.  The boy billionaire did not get where he is today giving away goodies. Not really.  He has been generating income for some time, and his investors (in the hundreds of millions of dollars) are interested in income too.

How to: Promotions on Facebook

Facebook SubscribeFacebook heresy

I’m going to commit Facebook heresy here and opine that the only people making money on Facebook (or off Facebook, if you want to take a more jaded view) are

  • the Zuck crew (Facebook itself),
  • brands that are already household words (Victoria’s Secret, for instance), and
  • people selling products to create a Facebook presence (I’m one of those)

I have a lot of clients who want to be on Facebook, because they see Facebook statistics like this:

Facebook user statistics june 2011

And they want to be in front of those 500,000,000 Facebook users.

What they don’t understand is that those 500,000,000 users have posts that are getting ahead of the message my clients are putting out!  Facebook is designed to be a moving, roiling, living thing, where updates are instant and whatever was posted five minutes ago has scrolled off-screen.  And if that weren’t enough, the Facebook gods have adjusted the display algorithms so that custom Facebook page messages are at the bottom of the heap.  Literally.

Real-Time Activity of Facebook Users

Facebook post activity june 2011

You’ve really got to have something to compete with 30,000,000,000 other posts.  Whattya got??

And, half the users on Facebook are on mobile devices:

Facebook statistics for mobile devices june 2011

You’re kidding yourself if you think these people are reading your posts.  They are POSTING to their facebook profiles, uploading photos and responding to messages they get from people the Facebook gods have deigned to place in their stream.  Comments on their posts, direct messages, when their posts are liked . . . IF they have that notification set up.  In reality, they may only be Posting to Facebook, not reading it.

Are you giving up on Facebook?

No Way.  I’m going to suggest that you use Facebook for what it is and leverage the strength of all those numbers up there to your advantage by making some changes to your website.

I’m talking about OpenGraph and the like button technology that Facebook introduced with Social Plugins. You can add these to websites, WordPress Blogs, even .mobi sites.  And they will bring you traffic.

Next up: Facebook to Page Creators: If You Can’t Run with the Big Dogs, Stay on the Porch!

How to add Twitter @Anywhere to your Website or WordPress Blog

It may or may not have occurred to you to add the @Anywhere application to your website or WordPress Blog.

At first blush, the idea of having your own tweet box from which people may ‘tweet’ doesn’t make sense.  Only if you have some incredible content that they want to tweet immediately, would there be a reason for it, and then, lets be realistic, there are all those tweet-this applications that don’t take up nearly so much room in your real estate!

@Anywhere Twitter Application

Twitter describes adding @Anywhere as adding  “open, engaging interactions providing a new layer of value for visitors without sending them to Twitter.com.”

I don’t see going to Twitter.com as being that difficult, and as I said before there are “tweet this” tools all over the net the size of the little guy to your right. So, what else has it got apart from the tweet box?

There are a couple of linking tricks that come with @Anywhere, and my favorite is the hover box that you get with every twitter address you include in your text. Check them out (Mouse over them)

@tracigregory

Twitter’s full list of benefits is small

  • Embed a Tweet Box on your site and help your users share what matters to them. Push your content throughout Twitter–from Twitter.com to Google search; from SMS to the tens of thousands of apps.
  • Seamlessly activate Hovercards wherever you mention a Twitter account. Form long-lasting relationships that follow users throughout Twitter. Twitter
  • Connect provides simple Sign In for tens of millions of engaged users. Access a network made of interests: not just friends, but news sources and businesses small and large.

So there you have it.  The Twitter Connect is an obvious rival to Facebook Connect, and really, I don’t care how I log in to some things, if I just don’t have to create ANOTHER log-in to keep up with.  Twitter, Facebook, really, one is as good as the other, as long as the place I’m signing in to doesn’t require access to either my Facebook or Twitter account.  Then, more than likely, I’m going to just close that window and not explore their site.

Here is how to add @Anywhere to your website or wordpress blog

I have to admit, I think this Hovercards thing they have going on is sexy.  Try the live ones up above (I always wanted Alec Baldwin on my blog . . . ) The one below is a screenshot.


Tweet Box The Tweet box provides a way for users to Tweet directly from your website. To add it we must first review the different configuration options:

  • counter – displays a character counter. Default is true.
  • height – height of the Tweet box. Default is 133px.
  • width – weight of the Tweet box. Default is 515px.
  • label – title of the Tweet box. Default is “What’s Happening?”.
  • defaultContent – pre-populated tweet content.

Next up: quick steps to add just Twitter @Anywhere hovercards.

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