I’ve just discovered Wordle and I LOVE IT! This is a wordle created from my Traci Gregory Blog:
I’m going to commit Facebook heresy here and opine that the only people making money on Facebook (or off Facebook, if you want to take a more jaded view) are
I have a lot of clients who want to be on Facebook, because they see Facebook statistics like this:
And they want to be in front of those 500,000,000 Facebook users.
What they don’t understand is that those 500,000,000 users have posts that are getting ahead of the message my clients are putting out! Facebook is designed to be a moving, roiling, living thing, where updates are instant and whatever was posted five minutes ago has scrolled off-screen. And if that weren’t enough, the Facebook gods have adjusted the display algorithms so that custom Facebook page messages are at the bottom of the heap. Literally.
You’ve really got to have something to compete with 30,000,000,000 other posts. Whattya got??
And, half the users on Facebook are on mobile devices:
You’re kidding yourself if you think these people are reading your posts. They are POSTING to their facebook profiles, uploading photos and responding to messages they get from people the Facebook gods have deigned to place in their stream. Comments on their posts, direct messages, when their posts are liked . . . IF they have that notification set up. In reality, they may only be Posting to Facebook, not reading it.
No Way. I’m going to suggest that you use Facebook for what it is and leverage the strength of all those numbers up there to your advantage by making some changes to your website.
I’m talking about OpenGraph and the like button technology that Facebook introduced with Social Plugins. You can add these to websites, WordPress Blogs, even .mobi sites. And they will bring you traffic.
Next up: Facebook to Page Creators: If You Can’t Run with the Big Dogs, Stay on the Porch!
You have to work at being found: you have to work the SEO, the social media angle (Facebook, Twitter, et al) and create a community with which you interact. And while you work to get your twitter followers above the number ten, and the people who get your feed in the thousands, you wonder if it is worth the struggle.
May I remind you of just a couple of bloggers who have gone on to other successes. The two that come to mind are:
A woman decides to cook her way through Julia Child’s cookbook, and blogs about it daily. Goes to a book. Book? Book, movie, I’m surprised she’s not on a walking tour!
And then, a movie, by Jove. I’ll admit, I had NO interest in the blog or the multitude of books. I watched the movie, and while the Julia portion was wonderful(!) the Julie part could have been left on the cutting room floor.
But, do you think Julie Powell minds? I certainly would not. I’d take a book deal or a movie deal on any of the blogs I write on, and laugh all the way to the bank bad reviews or no.
Our gal Jen wrote a blog (www.jennsylvania. com) which someone decided should be a book. I read it, “Bitter is the New Black” , and while some of it was funny, most of it was just plain mean. Evidently that works for NAL, which is part of PenguinGroup. And apparently she has arranged and rearranged her blog several times over, producing a new book every now and then . . . or taken snarky things she’s written since the first one was published to create the new ones. She’s turned into a veritable industry of . . . bitchiness.
Interestingly, jennsylvania isn’t so bitchy lately. I don’t really believe what she says, in that I don’t believe she means it after having read her first book, but maybe it is a good thing for her karma to be putting nicer words out in the cosmos.