Has SEO evolved to handle the explosion of Social Media?

Michael D. Harris Jr asked on LinkedIn:

How has SEO evolved to handle the explosion of Social Media?

Are there any specific guidelines reagarding social media? Also, are there any Top Selling books that talk about the subject that I can recommend to colleagues and friends?

I don’t think SEO has evolved to handle Social Media, I think they are separate and distinct.

Search engines (Google particularly) LOVE blogs, twitter, and facebook. They get indexed almost immediately, which isn’t ever going to happen with a website even if you spend $10,000 a month on SEO. But while social media is “search friendly” it should never be market driven. IE, don’t use it to hawk your wares – you’ll just drive away the people you want to draw closer!

Social Media should have as its goal the forming of a community around you or your product, or in the case of Facebook, creating a space in an on-line community in which you can interact with the larger community.

Social Media is really only about making yourself (meaning you, your company, your product, etc.) known, taking care of clients’ needs, perhaps being humorous, and always, engaging. Giving, rather than getting.

We all presume that if we do Social Media well, we will be rewarded by the fact that if we are better known (and well-liked) eventually it will lead people to our doors and they will buy something.

I’ve found that it isn’t always so. You do really need to have something people want badly enough to buy no matter what you use (SEO, SMO – social media optimization, google adwords – whatever).

But there are those amazing success stories of people who have gotten book deals AND movies, not to mention reality tv shows because someone spotted a blog, or a funny twitter account. (Really, I know of two twitter accounts that are now on tv. Go figure.  Read From Twitter to Hollywood, another success story)

I write about getting traffic and touch on what to use and how in the series I’ve listed below in the web resources box – “If you Build it, Will they Come?”

 

 

And . . . this answer was chosen by Michael D. Harris Jr, President/ Publisher Ardynn PR, as the best answer submitted.

How to set your Facebook Page Landing Tab

Dasha Bushmakin, a connection from LinkedIn, asked for an assist on changing the landing page on Facebook.  I’m presuming here we’re talking about the Facebook Page landing tabs, and I’ve made some screenshots to show how it is done, because unless you’re reading books on Facebook Pages, it isn’t that easy to find.  Her question is:

New Facebook Layout and Landing Pages

Has anyone had any experience with changing the landing page with the new FB layout? Any advice would be greatly appreciated:)

Starting with “Pages You Admin”

click on the page you want to set, look just under the status line (where you can  post status updates, Add Photos, Add a Link, or a Video)  You’ll see on the far right a link to “Options”.

If you click “Options” you’ll see “Settings” revealed.


And if you then click “Settings” you’ll see a whole world of choices (well, new choices you might not have  known you had) as seen in the screenshot below:

Use this to get your “Like” button pushed by new visitors:

I have mine set on the tab I’ve named “Welcome” because I want everyone who comes to my Facebook Page to see the request for them to “Like” my page.

After they have liked my page, they’ll see a sort of mini-pitch of the work I do, and then they can choose from any of the tabs to move around and see what else is there.

We’ve decided to make this an ongoing project – answering LinkedIn Questions,

or questions entered in the comments section. Sometimes a picture is worth a thousand words, and it isn’t always possible to post them in original forums.

If you have questions about this, or any other Facebook Admin issue, do post them here, and we’ll respond as quickly as we can.

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