Whose best interests are being served? Yours? or theirs?

Web Design: 5 questions to ask before you Hire a specialist

Are you getting good web advice?Unfortunately, in my business, I get called in a lot when web design projects aren’t going like they are supposed to. People who have jumped onto the internet bandwagon, bought a site, or had one built, and aren’t getting what they wanted from it.

These are the things that I’ve experienced with my clients, and you ought to run screaming (well maybe just run) in the opposite direction if you hear these words spoken.  And for sure, you should put your checkbook away and save your money.

SEO and Google+

Google+ SEO For Business PagesHave you considered the SEO possibilities of using google+?

If you’re a first mover on this, you’re going to capture more visibility,” says Rob Garner, vice president of strategy for digital marketing agency iCrossing. “This is kind of a gift in a lot of ways.”

Onpage SEO Top Ten Must Haves

On Page SEO Getting listed in the search engines just ain’t what it used to be . . . Onpage SEO is mightily important.

Google changes and postures over search almost as much as Facebook changes up your profile! But their point is to get valid, fresh, vibrant copy in front of their audience. The theory is good, and the thought worthy, even if you have to keep working to get your brand out to the Googleverse . . .

What is OnPage SEO: Search Engine Optimization

On Page SEO

Tons of keywords packed into a page may encourage a search engine to serve your site up as a search result, but if your page isn’t relevant to the reader, or even easy to read, what is the use of getting the traffic?  If they aren’t buying your product, or even staying long enough to get to know your brand you’ve accomplished nothing.

Google+ to Businesses: Not Yet

Google+ For Business PagesGoogle+ is preparing an exceptional ‘Business’ experience

Google doesn’t want brands making Google+ profiles, and says it will delete profiles that don’t belong to individuals. According to GoogleOestlien’s YouTube Channel a much more elaborate profile system for companies is due later in the year, and Google wants to avoid confusing users by allowing brands to register as consumers.

Google+ advertising chief Christian Oestlien

The business experience we are creating should far exceed the consumer profile in terms of its usefulness to businesses. We just ask for your patience while we build it.”

Other Google+ Posts you may enjoy:

Google+ vs. Facebook: Google+ winning the race

LinkedIn CEO forecasts Google+ can’t keep it up

Google+ to make celebrity verification easy

google+ to Delete Private Profiles July 31

Video as an SEO Tool

As Google shifts its emphasis to blended search results, SEO experts find it essential to offer more videos to complement text content.

A comScore study found that, in 2010, America spent 12% more time viewing videos online compared to the previous year.

And because video SEO is still a growing trend with not as much competition for search results as text pages, those looking to climb the search results ranks will do well to take advantage and get there faster.

Google is into Video

“Not only are video results increasingly common in Google’s search results, but your videos stand a much better chance than your text pages of being shown on the first results page,” says Nate Elliot of Forrester Research, which found that the likelihood of a video getting on the first page of Google is 53 times better than a text-centric webpage.

Get the Video Camera Rolling

Benjamin Wayne, CEO of video hosting provider Fliqz shares the 2 ways to get on top of search results pages:

  • uploading your video to YouTube, and
  • implementing video SEO techniques on your own website.

Search engines have no ability to look into the actual video content, but using video SEO techniques, he says, helps Google find your video, successfully index it, and display it when your targeted keywords are searched.

Start Uploading

Elliot shares a few more tips on how to go about using video content as an SEO tool:

  • Make sure your video file names feature your target keywords.
  • Host your video content on YouTube, then embed them onto your own website.
  • On YouTube, make the most of your videos’ titles, descriptions, and tags by including keywords.
  • On your website, make sure to embed videos onto relevant pages. Doing so will put each video in context and help Google and other search engines determine what it’s about.
  • Set up a video section and use video site maps to make your video content easier to find.

That’s Just the Beginning

Making the argument stronger for video in helping a website’s search engine optimization, Google is doing more to boost the viewer experience quality on YouTube. Just last week, Google announced that it has acquired Green Parrot Pictures, a digital video technology company, to improve the quality of uploaded YouTube videos. The technology developed from this endeavor will allow “sharpening the image, reducing visual noise and rendering a higher-quality, steadier video… while your video is simply being uploaded to the site,” says Jeremy Doig, Google’s director of video technology.

 

Sources:

http://mashable.com/2011/03/15/google-green-parrot-pictures/

http://techcrunch.com/2010/03/10/video-seo-top-google-search/

http://blogs.forrester.com/interactive_marketing/2009/01/the-easiest-way.html

http://www.marketingcharts.com/direct/online-video-gains-momentum-in-2010-16045/

SEO Back Links

If you think back links don’t work to make a site move higher in search results, consider this, excerpted from The New York Times article, The Dirty Little Secrets of Search.

It says in part

The company [JC Penney] bested millions of sites — and not just in searches for dresses, bedding and area rugs. For months, it was consistently at or near the top in searches for “skinny jeans,” “home decor,” “comforter sets,” “furniture” and dozens of other words and phrases, from the blandly generic (“tablecloths”) to the strangely specific (“grommet top curtains”).

This striking performance lasted for months, most crucially through the holiday season, when there is a huge spike in online shopping. J. C. Penney even beat out the sites of manufacturers in searches for the products of those manufacturers. Type in “Samsonite carry on luggage,” for instance, and Penney for months was first on the list, ahead of Samsonite.com.

Doug Pierce of Blue Fountain Media in New York, was asked by the Times to analyze the search results and talk about the methodolgy.  He reported:

Actually, it’s the most ambitious attempt I’ve ever heard of,” he said. “This whole thing just blew me away. Especially for such a major brand.

Pierce found 2,015 pages with text links that led back to ‘Jacques Pennyea.’

Someone paid to have thousands of links placed on hundreds

of sites scattered around the Web, all of which lead directly to JCPenney.com.

A spokeswoman for J. C. Penney, Darcie Brossart, says it was not Penney.  Of course she did.  Penney did, however, fire their seo firm.

Why would they cheat? Google serves it up as first choice, we click.  Is that simple

A study last May by Daniel Ruby of Chitika, an online advertising network of 100,000 sites, found that, on average, 34 percent of Google’s traffic went to the No. 1 result, about twice the percentage that went to No. 2.

That drive to be number 1 shows up in our desire to ‘dominate’ the search results we’re on.

When Black Hat Specialist Mark Stevens (a psuedonym) was asked about his activity in link building activity prohibited by Google,  he replied, in part:

…Google is amazing. But in commercial searches, Google’s results are really polluted. My own personal experience says that the guy with the biggest S.E.O. budget always ranks the highest.”

And that, in a nutshell is why “black hat” firms prosper.  Those links work.

 

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Read the full article here

Is Google Place Page beneficial for local business promotion? Oh, Yeah.

Internet 101: Flash vs. HTML

Internet 101: Flash vs. HTML

I continue to be amazed at the dollars people will throw at a website (especially a flash based website) with absolutely no idea what they’ve asked for and what they are getting. Or the disparity between the two.

Perhaps that is the reason those blog-in-a-box sites actually make money.  If you don’t know what you want, and really don’t know what you can get, those flash sites catch your eye (and hook your pocketbook) because they are such great eye candy.

And you think  “. . .  everyone who sees them will ooh, and ahh and want whatever it is I’ve got. . .”

Maybe they will.

Those people who see them.

And that’s the problem isn’t it?  Google doesn’t index movies.  The videos on YouTube and Vimeo are tagged with searchable information that will allow viewers to find you in the gazillion websites out there competing with you.

That gorgeous flash website you’ve got?  Does it have meta tags?  titles?  keywords? Text?  Spend the next ten minutes reading hard core SEO articles and then figure out how your site is ever going to have a visitor that didn’t type in (one letter at a time) your url.

Ain’t happening, baby.

And all that business you expect to get off the net?

Ditto, it ain’t happening either.

You like flash?  I love flash.  By all means use pieces of it.  But just like a site that is all text, no color, no pictures, no nothing, it isn’t going to get the job done for you.

But at least the text site that is boring will get indexed in the search engines; readers will be able to find it and actually visit.

. . . the flash site? Say it with me, it ain’t happening.