Secret Art of RockStar Buzz

I’m days away from the pre-launch of “The Secret Art of RockStar Buzz” and I’m excited, nervous, and perhaps a little sick to my stomach . . . We’re waiting on the final proofs for the cover – Suggestions?  Complaints?  Remarks??

And the last editing and rewriters . . . it is a week away and I dread it and can’t wait!

Samples are on the official website: ArtofRockStarBuzz.Com.

We plan to sell on Amazon, Barnes & Noble, Kindle Readers, Sony Readers, etc.

Keep your fingers crossed for me, and read those samples!  10 essential Plugins for Social Media; 10 Essential Plugins for The Bones of Your WordPress Blog.  Twitter Tools to use and abuse – there are dozens!

As always, I wish you the best.

A Colossal Failure of Common Sense: The Inside Story of the Collapse of Lehman Brothers

I was shocked when Lehman Brothers was allowed to fail, and other (in my opinion lesser) Banks were saved.

From Larry McDonald’s email to me about his book:

I am exposing the few that HURT so many. Over 2 million jobs lost since Lehman failed. This NEVER should have happened!

The product description on Amazon.Com says:

One of the biggest questions of the financial crisis has not been answered until now. What happened at Lehman Brothers and why was it allowed to fail, with aftershocks that rocked the global economy? In this news-making, often astonishing book, a former Lehman Brothers Vice President gives us the straight answers—right from the belly of the beast.

In A Colossal Failure of Common Sense, Larry McDonald, a Wall Street insider, reveals the culture and unspoken rules of the game like no book has ever done. The book is couched in the very human story of Larry McDonald’s Horatio Alger-like rise from a Massachusetts “gateway to nowhere” housing project to the New York headquarters of Lehman Brothers, home of one of the world’s toughest trading floors.

We get a close-up view of the participants in the Lehman collapse, especially those who saw it coming with a helpless, angry certainty. We meet the Brahmins at the top, whose reckless, pedal-to-the-floor addiction to growth finally demolished the nation’s oldest investment bank. The Wall Street we encounter here is a ruthless place, where brilliance, arrogance, ambition, greed, capacity for relentless toil, and other human traits combine in a potent mix that sometimes fuels prosperity but occasionally destroys it.

The full significance of the dissolution of Lehman Brothers remains to be measured. But this much is certain: it was a devastating blow to America’s—and the world’s—financial system. And it need not have happened. This is the story of why it did.

Can’t wait to read this one!

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Daniel Gross talks about Hedge Funds and the Black Swan

Came across  an interesting reference to The Black Swan (see my earlier entry) on MSN/Newsweek (Posted August 15)

Daniel Gross writes on “Speaking Hedgie: Translating the strange dialect of hedge-fund managers who are trying to explain big losses.”

Hedge-Fund Phrase: Unprecedented, unique circumstances
Translation: Stuff happens. But we had no clue.

Anyone who read the best seller The Black Swan  [I did, and highly recommend it] knows that random geopolitical, financial, and economic events can cause the prices of assets to move in ways that defy history and sophisticated computer models. But it comes as a shock to the brightest minds on Wall Street, especially those who run quantitative-based funds.

“Wednesday is the type of day people will remember in quant-land for a very long time,” Matthew Rothman, head of quantitative equity strategies for Lehman Brothers told the Wall Street Journal last week.

“Events that models only predicted would happen once in 10,000 years happened every day for three days.”

Strangely, these same models failed to predict the once-in-10,000-year events that roiled the markets in 1997, 1998, 2001, and 2002.

Daniel Gross writes for Newsweek and Slate, and has a book on economic bubbles, one of my new favorite subjects:

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The Black Swan: The Impact of the Highly Improbable

Nassim Nicholas Taleb (essayist and mathematical trader) writes in a sometimes stilted and perhaps condescending fashion – but his book is entertaining, and for the most part interesting. He truly rakes over the coals the experts on Wall Street who make predictions based on historical data (perhaps this could include the buying and selling of mortgage backed securities?) because they use trends, and ignore the improbable.

His outlook is to first acknowledge the black swan; and then employ it, to his advantage. His belief is that we neither make huge gains nor have huge losses through the historical, only through the improbable, or unthinkable.

The name “The Black Swan . . .” is taken from the fact that for years the world knew there were NO black swans; using the metaphor “black swan” meant nonexistent. Then Black Swans were discovered in Australia.

Taleb’s black swan is ” . . . a large-impact, hard-to-predict, and rare event beyond the realm of normal expectations.” September 11, 2001 is referred to as a “black swan”.

Real Estate investors know that now is the perfect time to buy real estate with the foreclosure market being what it is, but it is a dreadful time to get a loan for real estate. As a large-impact, unpredicted and rare event, it seems to qualify as a black swan. So, if we acknowledge it, how to use it?

Borrowers are certainly being given every opportunity to get refinanced on loans in default in ways that no one would have ever thought possible – the FHA Secure program will allow a refinance to people ONLY IN DEFAULT and allow them to keep the second mortgage they have now. Lenders are developing programs that will allow a cltv of 125%; refinancing what was an 80% first mortgage up to 100% value and allowing the second to stay, increasing the loan to 120% of the value of the property. I wouldn’t want to owe 25% more than my house was worth, but it beats foreclosure.

For real estate investors (and I’m not recommending speculation here . . . take note) there are properties that were manipulated by developers and builders that could present a powerful black swan advantage in the price they’re getting now, and the equity they afford. I’ve seen condos in Atlanta that were listed for $1,000,000 sell for $250,000 in bank sales in the last month. They’re a bargain at $250K even if the market takes a couple of years to recover.

This is the time to think outside the box – and stay on the lookout for the black swan.

Finally, Some Love for Mortgage Brokers!

In an interview David Bach did with, he discusses the cost of mortgage refinances. (David Bach is the author of the Automatic Millionaire series of books, and is, not incidentally, a former senior vice president at the Wall Street investment firm Morgan Stanley.) “You have to factor in all the closing costs for a refinance. There is no such thing as a no-cost loan. The loan documents, the HUD-1 settlement statement details it all.” And my favorite: “…There are more good mortgage loan people out there than bad. It’s a very regulated industry.” You can read the full article at

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