de riguer [duh ri-gur; Fr. duh ree-gœr] noun strictly required, as by etiquette, usage, or fashion.

Email Newsletters are de riguer if you are doing internet marketing, or introducing and promoting ‘Brand You’ to the masses. The first step is finding a service that is robust enough to handle your needs, and slick enough to do the work once you’ve set it up.

I use AWeber, and if you follow my links to them, you’ll find I’m an AWeber affiliate. It goes with the territory. If I like it enough to recommend it, they’re happy to give me a little pop when someone agrees.

Send Your First Email Newsletter Today – AWeber Communications