Getting Better Google Search Rankings

Peyton Manning Snowboards with David Beckham

As I write this, Peyton Manning Omaha, Snowboarding, and David Beckham are trending on Google (http://www.google.com/trends/)

Peyton Manning, Snowboarding, David Beckham

Realistically, we aren’t going to enter the Zeitgeist annals for Google search rankings unless we are Peyton Manning snowboarding with David Beckham …. and that would last about a day when we’d be replaced with something easily as silly.

Getting ahead of the Penguin/Cobra Google Updates

Google Penguin Updates

Google gives their updates innocuous names, Penguin and Hummingbird, which are harmless creatures, but I’d suggest Cobra or the Great White update. You know it is getting harder and harder to achieve Google search rankings to stay in front of the gazillion other sites on your subject. The Google Spam gods are working very had to rid the net of spam sites (hooray for them) but they’re hurting a lot of websites and the people who earn their livings from those sites while they work toward stamping out spam.

You can’t beat Google, you have to join them

Enough whining!  Every two years Moz Blog does a study looking for the qualities of websites with high search ranking.  This year the not so surprising info on search results is that Google +1s are a huge factor …

After Page Authority, a URL’s number of Google +1s is more highly correlated with search rankings than any other factor. In fact, the correlation of Google +1s beat out other well known metrics including linking root domains, Facebook shares, and even keyword usage.

Combine that with the added oomph the “Search Plus Your World” update gave +1s and we have a Google monster that has to fed. Since Google merged search and Google+ the value of a +1 is exponentially stronger because it re-orders Google+ search results by the number of +1’s they receive.

Pinterest Agency BoardGot those Google +1 buttons up yet?

I first wrote about this in 2012 (!) SEO and Google+ and didn’t take my own advice … those +1 buttons didn’t go up on every page … You can be they’re on all my pages now and I recommend adding them to every client.

And while you’re admiring them, you could certainly give me a big Plus1 for this post.

– and if you’re interested, Google has a video of top searches for 2013: Google Zeitgeist 2013, which is really pretty cool.

SEO and Google+

Google+ SEO For Business PagesHave you considered the SEO possibilities of using google+?

If you’re a first mover on this, you’re going to capture more visibility,” says Rob Garner, vice president of strategy for digital marketing agency iCrossing. “This is kind of a gift in a lot of ways.”

Daily Digest 1.28.12

From the pubs I read today:

Brad Pitt enters Social Media on Google+Brad Pitt Joins Social Media on Google +, Skips Facebook, Twitter

His first foray into social media was a post about his Make It Right venture in New Orleans on Google+.

Google+ for Business Pages

Google+ For Business PagesGoogle+ Business Pages reflect Google+ Personal Pages

While Google+ has opened up business pages, they aren’t anything special.  One doesn’t have the options available at facebook for customization or ‘vanity’ URLs, and so far they aren’t getting the traffic or subscribers in numbers that in any way rival Facebook ‘likes’.  They will only allow one administrator, which could hamper large organizations that have a group working on social media.  They’re pretty much just like the personal page available to everyone.

Coke Logo Google+Coca Cola Official

Coca Cola Official hasn’t shared anything with you. People are more likely to share with you if you add them to your circles.”

Of course, I immediately added them, and still, nothing . . . I was, interestingly enough the first person to +1 them, which makes me wonder how official this Coca Cola Official page really is . . .

Coca Cola’s Facebook Page has a whopping 36,247,521 Likes, so there is some room for improvement on their Google+ page.

The Official Google Blog listed these companies as active on November 7: I see Pepsi, but no Coke (?)

  • All American Rejects
  • Anderson Cooper 360
  • Angry Birds
  • Barcelona Football Club
  • Burberry
  • Dallas Cowboys
  • Good Morning America
  • H&M
  • Macy’s
  • Modelland
  • The Muppets
  • Pepsi
  • Phoenix Suns
  • Save the Children
  • Special Report with Bret Baier
  • Toyota
  • Train
  • WWE
  • X Games
  • Zen Bikes

Google’s Direct Connect Program will change all the rules . . .

You may be aware of and even using the + modifier in your Google search queries.  Historically, the + operator was to identify words that had to be in the search results.  Use it now and you’ll get:

The + operator has been replaced.  To search for an exact word or phrase, use double quotation marks.”

Why is that? Because Google has added Google+ pages in search and they have added a new feature call Direct Connect.

Direct Connect makes it easy—even automatic [to find & connect with someone you’ve just discovered]. Just go to Google and search for [+], followed by the page you’re interested in (like +Angry Birds). We’ll take you to their Google+ page, and if you want, we’ll add them to your circles.”

Direct Connect isn’t available for everyone – I know, we could all use a boost in Google’s search algorithms, but supposedly it is coming soon to a town near you! More info is available at Google’s Help Center.

Google Search and SEO

If you’re involved in SEO, I just don’t think you can avoid Google+ without losing ground over the long haul.  Google+ pages are now showing up in search results and . . . they are higher on the page than the same companies’ Facebook pages, although Google says they aren’t skewing results to their own product.

But if Google is giving you easy access to search results, why would you turn down the real estate?

Read the full post here: http://googleblog.blogspot.com/2011/11/google-pages-connect-with-all-things.html

Other Google+ Posts you may enjoy:

Google+ vs. Facebook: Google+ winning the race

LinkedIn CEO forecasts Google+ can’t keep it up

Google+ to make celebrity verification easy

google+ to Delete Private Profiles July 31

Facebook Subscribe Button: Can you say Google+ Circles?

Facebook SubscribeFacebook has added a Facebook subscribe button that allows you to get the feed of anyone you want, without the ‘friend’ attribution. (Don’t Google+ Circles allow that already?  Of course.)

Google+ Are you Rockin’ it?

Google+ For Business PagesInternet Marketing is about having a roadsign on every path that your clients and readers may cross, not just the sign on big dog Google. So you’re probably already working Facebook, Twitter and LinkedIn, and maybe YouTube.

I’m going to emphatically recommend that you get on Google+.

Wondering if you want to go all out and develop yet another social media presence when the first two or three may be taking up too much of your time? My experience has been that Google+ is interesting in and of itself; more engaging than Facebook, and perhaps more satisfying than Twitter in that there is a great ease in seeing comments and +1s to your content.

Google+ vs. Facebook: Google+ winning the race

Google+ For Business PagesFacebook users say it leaves a  lot to be desired

According to the 2011 American Customer Satisfaction Index, Facebook is the least beloved of the major social networks,. Only two-thirds of users said they are happy with Facebook, giving the network the lowest rating in its category.

Analyst Scott Ellison

Social is deceivingly fluid and Google+ is proving that.”

LinkedIn CEO forecasts Google+ can’t keep it up

Google+ For Business Pages10MM users in two weeks

And isn’t that every developer’s dream? Who better to make a big splash than Google? Who is he kidding? Google can’t keep it up? Sure they can.

LinkedIn CEO Jeff Weiner has gone on record that the Google+ network growth is unsustainable.

Social activity is a zero-sum game, and users simply don’t have the time to learn to operate and optimize a new social platform. Nobody has any free time. Unlike social platforms and TV, which can coexist, you don’t see people using Twitter while they’re using Facebook, or using Facebook while they’re using LinkedIn.”

Google+ to make celebrity verification easy

Google+ For Business PagesI hoped they’d verify my account soon!

Really, I think it is a cool idea that Google+ developed a “celebrity acquisition plan” to encourage high-profile users to join Google+.

Mark Milian, CNN

Being “verified” on Twitter has become something of a status symbol. It’s sought after among celebrities who take to the service.”

google+ to Delete Private Profiles July 31

Google+ For Business PagesIf you keep your google+ profile private, Google will delete it after July 31, 2011.

Interesting info in the help section of Google+: there will be no private Google+ profile.

Google+ help

The purpose of Google Profiles is to enable you to manage your online identity. Today, nearly all Google Profiles are public. We believe that using Google Profiles to help people find and connect with you online is how the product is best used. Private profiles don’t allow this, so we have decided to require all profiles to be public.

Keep in mind that your full name and gender are the only required information that will be displayed on your profile; you’ll be able to edit or remove any other information that you don’t want to share.

If you currently have a private profile but you do not wish to make your profile public, you can delete your profile. Or, you can simply do nothing. All private profiles will be deleted after July 31, 2011.”

Moral of the Story?

Skulk on Facebook . . . Google+ is going to put you out there.

Other Google+ Posts you may enjoy:

Google+ vs. Facebook: Google+ winning the race

LinkedIn CEO forecasts Google+ can’t keep it up

Google+ to make celebrity verification easy

google+ to Delete Private Profiles July 31

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