While Google+ has opened up business pages, they aren’t anything special. One doesn’t have the options available at facebook for customization or ‘vanity’ URLs, and so far they aren’t getting the traffic or subscribers in numbers that in any way rival Facebook ‘likes’. They will only allow one administrator, which could hamper large organizations that have a group working on social media. They’re pretty much just like the personal page available to everyone.
Coca Cola Official
Coca Cola Official hasn’t shared anything with you. People are more likely to share with you if you add them to your circles.”
Of course, I immediately added them, and still, nothing . . . I was, interestingly enough the first person to +1 them, which makes me wonder how official this Coca Cola Official page really is . . .
Coca Cola’s Facebook Page has a whopping 36,247,521 Likes, so there is some room for improvement on their Google+ page.
The Official Google Blog listed these companies as active on November 7: I see Pepsi, but no Coke (?)
- All American Rejects
- Anderson Cooper 360
- Angry Birds
- Barcelona Football Club
- Dallas Cowboys
- Good Morning America
- The Muppets
- Phoenix Suns
- Save the Children
- Special Report with Bret Baier
- X Games
- Zen Bikes
Google’s Direct Connect Program will change all the rules . . .
You may be aware of and even using the + modifier in your Google search queries. Historically, the + operator was to identify words that had to be in the search results. Use it now and you’ll get:
The + operator has been replaced. To search for an exact word or phrase, use double quotation marks.”
Why is that? Because Google has added Google+ pages in search and they have added a new feature call Direct Connect.
Direct Connect makes it easy—even automatic [to find & connect with someone you’ve just discovered]. Just go to Google and search for [+], followed by the page you’re interested in (like +Angry Birds). We’ll take you to their Google+ page, and if you want, we’ll add them to your circles.”
Direct Connect isn’t available for everyone – I know, we could all use a boost in Google’s search algorithms, but supposedly it is coming soon to a town near you! More info is available at Google’s Help Center.
Google Search and SEO
If you’re involved in SEO, I just don’t think you can avoid Google+ without losing ground over the long haul. Google+ pages are now showing up in search results and . . . they are higher on the page than the same companies’ Facebook pages, although Google says they aren’t skewing results to their own product.
But if Google is giving you easy access to search results, why would you turn down the real estate?
Read the full post here: http://googleblog.blogspot.com/2011/11/google-pages-connect-with-all-things.html