Your Social Connection

If you aren’t a GenY Facebook user, or any generation FB user, and are planning a foray into social media for the purpose of becoming a ‘known’ entity, or making your company or brand a known entity, Prepare Yourself. Facebook isn’t all that it seems. And it is more. I know. Confusing.

Time Magazine Person of the Year

Well, really, who else could it be? Person of the year, I mean.  Mark Zuckerberg, one of the youngest billionaires in the country, if not the world, since history began keeping up with billionaires. The brain behind Facebook and its 500 million users. We’re told he is the brains behind Facebook, although he may not be the brains behind the idea of facebook. See Winklevoss Twins Video below

Lev Grossman, writing for Time, gets into the conversation about the movie. There is so much controversy there! (to which he isn’t going to contribute via Time).

He describes the movie, The Social Network, as

a rich, dramatic portrait of a furious, socially handicapped genius who spits corrosive monologues in a monotone to hide his inner pain.  This character bears almost no resemblance to the actual Mark Zuckerberg.

The reality is much more complicated.

Translation: See the movie for details.

While he writes in glowing terms about how Zuckerberg’s co-workers really like him, he also includes remarks like

His default expression is a direct and slightly wide-eyed stare that makes you wonder if you’ve got a spider on your forehead.

Translation: You can almost see it on the Time cover, but really, you’ve gotta see the movie for this!

Grossman comes back with more of the nice stuff

… Zuckerberg loves being around people.  He didn’t build Facebook so he could have a social life like the rest of us.  He built it because he wanted the rest of us to have his.

italics mine

Perhaps because I’m not GenY, I don’t find Facebook very sociable

I’m thinking maybe I don’t want the social life of Zuckerberg . . .  I long for a glass of wine and a quiet conversation where people aren’t interrupting for texts or phone calls, or to check in on Facebook and Twitter.

In the social life he grants me (Facebook)  I read narcissistic banter that details minutia

… Almond milk for breakfast.  Can’t get enough.

and announces new friends

… Billy Bob is now friends with JC, Onjolina, Ricky Ricardo and 19 others …

And, then, when I question one of my daughters on a remark she made on Facebook, her response is

Why are you Facebook Stalking me?  That’s Facebook stuff, that’s not real life stuff.


So here we are, Non GenY Facebookers, counting the likes on our Pages like teenagers reading remarks in a slambook. (I’m a child of the sixties, what can I tellya?) And we are thinking we are going to ride the Facebook wave to our own version of 500,000,000 users.

Lately I’m thinking, maybe not.

We should be realistic about what we expect from Facebook.  It isn’t sales nirvana.  It isn’t going to be your online retail outlet.

It can only be the connection YOU form with the people you come across.  And then, you can only introduce yourself, your company, or your brand.  Or all three as the case may be. Whether or not the people you introduce yourself to befriend you, listen to you, and eventually wander over to your website and purchase your wares . . . That is a known unknown. Unless, of course, you sell Almond milk!

Zuckerberg wants you to have his social experience. Given a choice, I’d rather have his money.

Other Former Facebook Players I met in the movie

The Real Winklevoss Twins Defend “The Social Network”

YouTube Video of the tall, good-looking twins promoting The Social Network. Interesting to see the real deal.

Sean Parker in Vanity Fair

In a recent article in Vanity Fair, Sean Parker’s life is described as

a cycle of vertiginous triumph followed by humiliating failure . . . and himself as the hard-partying, press-shy genius of social networking, a budding billionaire, and about to be famous.

about to be famous??  Are you kiddin’ me? Maybe the VF author isn’t GenY either.

Previous Posts of Relevance: Social Media Bottom Line: What do you get, and what does it cost?

Next Up in this Series: As a Company, or a Brand, What Can You Really Expect from Social Media

Excerpt:  I found a recent survey taken by Bazaar Voice regarding satisfaction of results from Social Media.  You can see the full size graph here . . . . And you can see that satisfaction is growing for Facebook and Twitter, but the author of the article voiced surprised at the numbers.  Could it be the survey was taken on a good day, and the actual numbers aren’t going to be revealed to us at all?

How to set your Facebook Page Landing Tab

Dasha Bushmakin, a connection from LinkedIn, asked for an assist on changing the landing page on Facebook.  I’m presuming here we’re talking about the Facebook Page landing tabs, and I’ve made some screenshots to show how it is done, because unless you’re reading books on Facebook Pages, it isn’t that easy to find.  Her question is:

New Facebook Layout and Landing Pages

Has anyone had any experience with changing the landing page with the new FB layout? Any advice would be greatly appreciated:)

Starting with “Pages You Admin”

click on the page you want to set, look just under the status line (where you can  post status updates, Add Photos, Add a Link, or a Video)  You’ll see on the far right a link to “Options”.

If you click “Options” you’ll see “Settings” revealed.

And if you then click “Settings” you’ll see a whole world of choices (well, new choices you might not have  known you had) as seen in the screenshot below:

Use this to get your “Like” button pushed by new visitors:

I have mine set on the tab I’ve named “Welcome” because I want everyone who comes to my Facebook Page to see the request for them to “Like” my page.

After they have liked my page, they’ll see a sort of mini-pitch of the work I do, and then they can choose from any of the tabs to move around and see what else is there.

We’ve decided to make this an ongoing project – answering LinkedIn Questions,

or questions entered in the comments section. Sometimes a picture is worth a thousand words, and it isn’t always possible to post them in original forums.

If you have questions about this, or any other Facebook Admin issue, do post them here, and we’ll respond as quickly as we can.

Facebook People

I use Facebook on a limited basis for my personal life.  I enjoy seeing what other people have to say (some of the time) and try to remember that all these people wanted other people looking at their lives, or they wouldn’t post it on Facebook.  Meaning I’m not a voyeur, even if this stuff makes me feel like one.

There is a larger difference in me and them that is illuminated by the lunch I had with my 23 year-old-daughter (the one on the dean’s list at GSU).

I made a salad with spring greens and grilled salmon.  I added a balsamic vinaigrette. She added croutons, raisins, pecans and a fresh peach before the balsamic.

I put a fork in my salad, and she opened up her MAC, pointed the screen at her plate, and posted a picture on Facebook.



There’s a scene in the movie Hostage where intruders in a home invasion trigger the alarm.  One of the intruders, looking at the windows being covered and bars going across the doors, remarks disparagingly, “fucking rich people.”  These are people he doesn’t understand.  Will never understand.

Bruce Willis, the cop who will save the day, watches the same security activity from the outside and murmurs (equally disparaging, because he doesn’t get them either),   “fucking rich people.”

Perhaps you get my drift.

How to Communicate with Gen Y, the Facebook People

I love having a computer with internet access to everyone in the world (it seems), and having a cell phone so that I can be reached by my children anywhere I go.

I also love the fact that they have cell phones so that they can be reached anywhere they go . . . well if they pick up the call.

There is, however,  a level of frustration that comes with cell phone use – for instance, the child who texts, and doesn’t talk.  If I’m in the car driving to pick her up from work, she’ll TEXT me with her location.  I’m not going to read her text and drive, so I’ve got to wait for a red light, or pull over.  So the decision is: Do I wait til I hit a red light, and then learn I’m going in the opposite direction from where I should be going?  OR Do I pull over only to find that she’s at Smoothie King, next door to her work?

The real question is, Why didn’t she call? She drives, she knows I’m driving and shouldn’t be reading text messages, so why not TALK?

I’m convinced if she needed 911, she’d text h-e-l-p.

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