Death & Taxes? Well, death anyway, has come to Facebook in Funeral Home business
64% of funeral homes who responded to a survey by Expressing Sympathy Advisory Council said they’d gotten business through contact on their Facebook pages.
The ESAC also published that
- 67% of responding funeral homes have used social networking services
- 44% said Facebook had the greatest impact on their businesses
- 13% attributed business to YouTube (horrors!) and LinkedIn
- 3% gave credit to Twitter and Myspace
Anthony Kaniuk, ESAC member & associate publisher at Kates-Boylston Publications
More and more funeral homes are recognizing the importance of building an online presence for themselves. When you lose a loved one, you are at your most vulnerable, and many people are using the Internet (Facebook) to research their options. It absolutely makes sense for funeral directors to get online and let people know they are there for them.
Would you research Facebook or YouTube to plan a funeral?