I’m really excited to be working for cerjoUSA.
Well known Swiss Sunglasses Company
Cerjo has long been the leading sunglass brand in Switzerland, but doesn’t have a large following in the United States. In the early 60s, the BaByliss brand (created by a Parisian stylist from Montmartre district) began to export hair care products and cerjoSA (the Swiss Company) became one of its first distributors.
Then, in the early 70s, cerjoSA developed the sunglasses industry with emphasis on optimal quality/price ratio. Their success was immediate – cerjoSA has been the leader of the sunglasses’ mid-market for many years in Switzerland. (Mid-market being defined by Oakleys and Ray-Bans)
cerjoUSA becomes a reality
During an extended stay in Switzerland, Deborah Powers, who is cerjoUSA, bought sunglasses. In fact she bought several pairs (six) over the period of a few months and noticed that when she bought sunglasses, they were consistently cerjo. Living in Canada at the time, she was aware that the cerjo brand was not available in the United States or Canada and set out take the brand home.
Now that cerjoUSA is in place, the idea is to market via the internet, and that means build brand recognition and a presence in online communities to introduce people to the quality of cerjo sunglasses for both sport and fashion, and give their communities a real feel for the integrity and history of the company, cerjo, and to make them familiar with the ‘cerjo look’, which I think is quite sexy.
We’re going to do a modest revision to their website which is slick and pretty, but perhaps doesn’t drive sales the way it could and should. We’re going to rev up their Facebook presence (Of Course!), and add to their Twitter presence using coupons as an incentive for both fans and sales. We are also looking at sporting events we may attend to showcase that sexy cerjo look, and other events that may may attract our client base.
Get in on the good stuff!
Like cerjoUSA on facebook to keep up with sexy cerjo, get coupons, and find out when we’re attending or hosting events you may be interested in! Or to make it easy for you, you can hit the like button I’ve installed here, and it will ask you to log in to facebook and you can ‘like’ them here.
Follow cerjoUSA on Twitter . . . because there are specials there, too!
And stay posted for more cerjoUSA news.
Other articles in this series:
Client Spotlight: Dr. Thomas Alexander
Client Spotlight: Indulge with AniciaB