As Google shifts its emphasis to blended search results, SEO experts find it essential to offer more videos to complement text content.
A comScore study found that, in 2010, America spent 12% more time viewing videos online compared to the previous year.
And because video SEO is still a growing trend with not as much competition for search results as text pages, those looking to climb the search results ranks will do well to take advantage and get there faster.
Google is into Video
“Not only are video results increasingly common in Google’s search results, but your videos stand a much better chance than your text pages of being shown on the first results page,” says Nate Elliot of Forrester Research, which found that the likelihood of a video getting on the first page of Google is 53 times better than a text-centric webpage.
Get the Video Camera Rolling
Benjamin Wayne, CEO of video hosting provider Fliqz shares the 2 ways to get on top of search results pages:
- uploading your video to YouTube, and
- implementing video SEO techniques on your own website.
Search engines have no ability to look into the actual video content, but using video SEO techniques, he says, helps Google find your video, successfully index it, and display it when your targeted keywords are searched.
Elliot shares a few more tips on how to go about using video content as an SEO tool:
- Make sure your video file names feature your target keywords.
- Host your video content on YouTube, then embed them onto your own website.
- On YouTube, make the most of your videos’ titles, descriptions, and tags by including keywords.
- On your website, make sure to embed videos onto relevant pages. Doing so will put each video in context and help Google and other search engines determine what it’s about.
- Set up a video section and use video site maps to make your video content easier to find.
That’s Just the Beginning
Making the argument stronger for video in helping a website’s search engine optimization, Google is doing more to boost the viewer experience quality on YouTube. Just last week, Google announced that it has acquired Green Parrot Pictures, a digital video technology company, to improve the quality of uploaded YouTube videos. The technology developed from this endeavor will allow “sharpening the image, reducing visual noise and rendering a higher-quality, steadier video… while your video is simply being uploaded to the site,” says Jeremy Doig, Google’s director of video technology.