Early Reviews for tweet•ease, the book

How to Twitter tweet-ease, the bookLaunching a book title on New Years Eve may not have been the best plan in the world, but I wanted to get it done and over before 2012!

Early Reviews from Twitter

Early reviews were encouraging, and I’m really happy to exploit them!

How to Twitter: tweet•ease: to successfully woo the twitterati

The Essential Guide to Shameless Success on Twitter

How to Twitter tweet-ease, the bookI’ll admit there were times when I thought I would never finish experimenting with Twitter and get this book written.  We’ve spent months researching all things Twitter and I tested, experimented and played with Twitter almost full time for a couple of months.

This is a collection of what I’ve found that works or doesn’t work.  What I like, and things I really don’t like.

How to Twitter: #newnewtwitter Changes

How to Twitter#newnewtwitter

Since this isn’t their first design shakeup, the hashtag for the latest Twitter version is #newnewtwitter. When Twitter came out with #newtwitter I got it almost before I heard about it.  With #newnewtwitter, it has been a week, and I still don’t have it on the web. I’ve seen it flash on my account and disappear with a mouseclick.

Google+ for Business Pages

Google+ For Business PagesGoogle+ Business Pages reflect Google+ Personal Pages

While Google+ has opened up business pages, they aren’t anything special.  One doesn’t have the options available at facebook for customization or ‘vanity’ URLs, and so far they aren’t getting the traffic or subscribers in numbers that in any way rival Facebook ‘likes’.  They will only allow one administrator, which could hamper large organizations that have a group working on social media.  They’re pretty much just like the personal page available to everyone.

Coke Logo Google+Coca Cola Official

Coca Cola Official hasn’t shared anything with you. People are more likely to share with you if you add them to your circles.”

Of course, I immediately added them, and still, nothing . . . I was, interestingly enough the first person to +1 them, which makes me wonder how official this Coca Cola Official page really is . . .

Coca Cola’s Facebook Page has a whopping 36,247,521 Likes, so there is some room for improvement on their Google+ page.

The Official Google Blog listed these companies as active on November 7: I see Pepsi, but no Coke (?)

  • All American Rejects
  • Anderson Cooper 360
  • Angry Birds
  • Barcelona Football Club
  • Burberry
  • Dallas Cowboys
  • Good Morning America
  • H&M
  • Macy’s
  • Modelland
  • The Muppets
  • Pepsi
  • Phoenix Suns
  • Save the Children
  • Special Report with Bret Baier
  • Toyota
  • Train
  • WWE
  • X Games
  • Zen Bikes

Google’s Direct Connect Program will change all the rules . . .

You may be aware of and even using the + modifier in your Google search queries.  Historically, the + operator was to identify words that had to be in the search results.  Use it now and you’ll get:

The + operator has been replaced.  To search for an exact word or phrase, use double quotation marks.”

Why is that? Because Google has added Google+ pages in search and they have added a new feature call Direct Connect.

Direct Connect makes it easy—even automatic [to find & connect with someone you’ve just discovered]. Just go to Google and search for [+], followed by the page you’re interested in (like +Angry Birds). We’ll take you to their Google+ page, and if you want, we’ll add them to your circles.”

Direct Connect isn’t available for everyone – I know, we could all use a boost in Google’s search algorithms, but supposedly it is coming soon to a town near you! More info is available at Google’s Help Center.

Google Search and SEO

If you’re involved in SEO, I just don’t think you can avoid Google+ without losing ground over the long haul.  Google+ pages are now showing up in search results and . . . they are higher on the page than the same companies’ Facebook pages, although Google says they aren’t skewing results to their own product.

But if Google is giving you easy access to search results, why would you turn down the real estate?

Read the full post here: http://googleblog.blogspot.com/2011/11/google-pages-connect-with-all-things.html

Other Google+ Posts you may enjoy:

Google+ vs. Facebook: Google+ winning the race

LinkedIn CEO forecasts Google+ can’t keep it up

Google+ to make celebrity verification easy

google+ to Delete Private Profiles July 31

How To Twitter and Why

How to TwitterHow to Twitter and Why Everyone Should: 3 Great Reasons

I’ve been doing a lot of research about Twitter lately – Tweets, Tools, Tweeps, Twits – I’m not quite the ‘Social Media Scientist’ Dan Zarrella is, but I am researching methods for a Twitter book and am so pleased with my results, I didn’t want to save it all for the book. Beyond numbers of followers (we all want more) and writing gigs (I want more) there are the friendships that arise unexpectedly, seemingly from nowhere.

Onpage SEO Top Ten Must Haves

On Page SEO Getting listed in the search engines just ain’t what it used to be . . . Onpage SEO is mightily important.

Google changes and postures over search almost as much as Facebook changes up your profile! But their point is to get valid, fresh, vibrant copy in front of their audience. The theory is good, and the thought worthy, even if you have to keep working to get your brand out to the Googleverse . . .

What is OnPage SEO: Search Engine Optimization

On Page SEO

Tons of keywords packed into a page may encourage a search engine to serve your site up as a search result, but if your page isn’t relevant to the reader, or even easy to read, what is the use of getting the traffic?  If they aren’t buying your product, or even staying long enough to get to know your brand you’ve accomplished nothing.

Klout Score comes with perks

Klout ScoreHaving Klout means perks

Aside from the obvious perks that are listed on the Klout website (and this is just a small sample) there are unannounced perks companies are willing to bestow after they check your Klout score.

HoverMe: Social Profiles

Hover Me Social ProfilesHoverMe

HoverMe is an add-on for Twitter developed by Ed Orcutt.  If you hover over a twitter profile, HoverMe displays the other social networks the user belongs to.  The other networks are clickable, and you’re able to investigate much deeper than the twitter profile offers, which is typically just a website.

WSJ Social On Facebook

I’m not so sure about the Wall Street Journal going social on Facebook . . . Really, if you read the WSJ, you know where to get it, you know how to get it.  It is sort of offputting for me that the Wall Street Journal is developing a Facebook page of articles that are chosen by facebook users who like articles . . . WSJ Social

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