Client Spotlight: Indulge with AniciaB

Okay, I’ll admit it, AniciaB is my oldest daughter (See the family resemblance?)

So that is how I came to do her blog, IndulgewithAniciaB, which is about fashion, design and style as seen by AniciaB.

Anicia has a successful business as a designer, having done consulting for high profile clients like professional athletes, movie stars, musicians, and entertainers, but her publicist, Jerry Shandrew wanted her to widen her audience; introduce herself to the masses, so to speak.

So, our focus for Anicia was the blog, Indulge with AniciaB, updating and innovating her Facebook page; giving her true Twitter habits to focus her followers, starting a newsletter to garner email addresses, and incentivizing them to join, and finally, implementing the AniciaB YouTube Channel.

We worked on the blog design for four or five weeks, trying things we liked (and trying some things we found we didn’t like) until we found the combination of color and white space that she wanted. From there the design for Facebook, Twitter, You Tube and her newsletter were shaped to be complimentary to the blog, but innovative and attractive in their own right, and most importantly functioning at peak for her social media campaign.

Her staff had designed a very, very good plan for her blog, incorporating “Diva Deals” every week for pretty remarkable bargains in really pricey couture; giveaways for people who signed up for the newsletter and a serious publishing schedule for posts.

It was by far the best plan I’d ever seen anyone have before they started posting.

She began assembling a panel of experts who also contribute to her blog,

Dr. Thomas Alexander, another client of mine, writes on health and well being, and Deborah DePiano (the “face behind the faces”) a skin specialist who’s clients include Courtney Cox, Alicia Silverstone and Christina Applegate.  For AniciaB’s readers, Deborah shares the secrets that she normally saves for faces you see onscreen.

We are working the giveaways into her Facebook page, so her “fans” know they’ll see the best stuff there first, we’re adding  the special sale items to her Twitter stream, so bargain hunters will get those notices when they’re mobile and can take advantage of them immediately.

I enrolled her in Tweet Adder so she could focus on growing a twitter following that is interested in what she has to say rather than 10,000 followers whose main post is “I got 1,000 followers in one day using twitterpop” or some other shady twitteresque program. Why add to the noise? Anicia has a message to get out and she knows who her audience is. The point is to focus her campaign to those people who are avidly interested in style, couture, glamour and help them achieve their goals n every way possible.

She actively participates in the community she has created, responding to questions from her readers, giving advice on hair, clothes, party extravaganzas. We’re integrating Facebook apps into her blog to increase the interactivity of both and enlarge her community. The feed from her blog feeds links into Facebook, not just headlines, so her readers have developed both on the blog and on Facebook.

So, my advice to you?  “Indulge with AniciaB!”